http://www.dmnews.com/ogilvy/topic/4022/ Articles tagged with Ogilvy from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Unlike a traditional ad campaign, a well-executed database marketing campaign never ends. http://www.dmnews.com/database-marketing-the-secret-weapon-to-higher-sales/article/232298/ Sun, 01 Apr 2012 04:00:00 GMT Unlike a traditional ad campaign, a well-executed database marketing campaign never ends. Direct Marketing News Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. http://www.dmnews.com/ogilvy-names-new-worldwide-cmo/article/221794/ Wed, 04 Jan 2012 18:09:14 GMT Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Direct Marketing News Ogilvy & Mather, looking to expand the agency's social media strategies into new markets and expand its mobile marketing, hired two new digital heads, the agency said in a press release. Tom De Luca was tapped to be the agency's new COO of social media, and Julie Renwick is now executive director of mobile. http://www.dmnews.com/ogilvy-mather-makes-two-high-level-digital-hires/article/212826/ Sun, 25 Sep 2011 23:49:29 GMT Ogilvy & Mather, looking to expand the agency's social media strategies into new markets and expand its mobile marketing, hired two new digital heads, the agency said in a press release. Tom De Luca was tapped to be the agency's new COO of social media, and Julie Renwick is now executive director of mobile. Direct Marketing News Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program. http://www.dmnews.com/huggies-names-ogilvy-mather-digital-aor/article/200713/ Thu, 14 Apr 2011 18:57:07 GMT Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program. Direct Marketing News Gap Inc. named Seth Farbman its first global CMO for its flagship brand on February 2 as part of a major management shakeup. The multichannel retailer also named Ogilvy & Mather Worldwide AOR for the Gap brand and said it will launch a global creative center in New York. Art Peck, the head of the Gap outlet businesses, will replace Marka Hansen as president of Gap North America on February 4, the company also said. http://www.dmnews.com/gap-inc-appoints-farbman-global-cmo-names-ogilvy-mather-aor/article/195530/ Wed, 02 Feb 2011 15:41:15 GMT Gap Inc. named Seth Farbman its first global CMO for its flagship brand on February 2 as part of a major management shakeup. The multichannel retailer also named Ogilvy & Mather Worldwide AOR for the Gap brand and said it will launch a global creative center in New York. Art Peck, the head of the Gap outlet businesses, will replace Marka Hansen as president of Gap North America on February 4, the company also said. Direct Marketing News http://www.dmnews.com/covarios-macdonald-discusses-global-search/article/150454/ Fri, 19 Sep 2008 17:11:48 GMT Direct Marketing News