http://www.dmnews.com/nonprofit/topic/4013/ Articles tagged with nonprofit from Direct Marketing News Direct Marketing News web@haymarketmedia.com no All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute. http://www.dmnews.com/eye-to-eye-marketing/article/289964/ Tue, 23 Apr 2013 11:00:00 GMT All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute. Direct Marketing News The Wildlife Society shares its direct mail strategies. http://www.dmnews.com/qa-darryl-walter-director-of-membership-conferences-the-wildlife-society/article/281293/ Fri, 01 Mar 2013 05:00:00 GMT The Wildlife Society shares its direct mail strategies. Direct Marketing News More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. http://www.dmnews.com/aarp-adapts-its-marketing-channels/article/273879/ Tue, 01 Jan 2013 05:00:00 GMT More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. Direct Marketing News On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. http://www.dmnews.com/nonprofit-supports-diversity-in-business/article/273986/ Tue, 01 Jan 2013 05:00:00 GMT On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. Direct Marketing News Direct Marketing News talks with Tammy Gordon, AARP's director of social communications. http://www.dmnews.com/qa-tammy-gordon-director-of-social-communications-aarp/article/273953/ Tue, 01 Jan 2013 05:00:00 GMT Direct Marketing News talks with Tammy Gordon, AARP's director of social communications. Direct Marketing News It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life. http://www.dmnews.com/agency-casts-shadow-on-firstworldproblems/article/270016/ Sat, 01 Dec 2012 05:00:00 GMT It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life. Direct Marketing News Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity. http://www.dmnews.com/qa-dan-fietsam-chief-creative-officer-energy-bbdo-chicago/article/269866/ Sat, 01 Dec 2012 05:00:00 GMT Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity. Direct Marketing News As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation. http://www.dmnews.com/rainforest-alliance-says-follow-the-frog/article/265537/ Thu, 01 Nov 2012 04:00:00 GMT As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation. Direct Marketing News The United Way needed content to serve its constituency, as well as to recruit volunteers and create advocacy. However, it didn't have the resources to produce new content consistently. http://www.dmnews.com/content-marketing-in-a-united-way/article/262106/ Wed, 03 Oct 2012 19:56:29 GMT The United Way needed content to serve its constituency, as well as to recruit volunteers and create advocacy. However, it didn't have the resources to produce new content consistently. Direct Marketing News Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu. http://www.dmnews.com/seventeencom-launches-social-commerce-initiative/article/255475/ Tue, 21 Aug 2012 21:12:58 GMT Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu. Direct Marketing News