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        <title>Articles tagged with MTV from Direct Marketing News</title>
        <link>http://www.dmnews.com/mtv/topic/3995/</link>
        <description>Articles tagged with MTV from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>MTV Movie Awards&apos; Twitter campaign a site to see</title>
          <description>MTV&apos;s annual Movie Awards used an interactive Twitter page to engage with fans during this year&apos;s show.</description>
          <link>http://www.dmnews.com/mtv-movie-awards-twitter-campaign-a-site-to-see/article/247007/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>MTV&apos;s annual Movie Awards used an interactive Twitter page to engage with fans during this year&apos;s show.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Taco Bell promotes MTV VMAs with  QR codes on meal packages</title>
          <description>Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers &quot;Feed The Beat&quot; in the six weeks leading up to the channel&apos;s &quot;Video Music Awards&quot; show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.</description>
          <link>http://www.dmnews.com/taco-bell-promotes-mtv-vmas-with-qr-codes-on-meal-packages/article/217277/</link>
          <pubDate>Thu, 01 Dec 2011 05:00:00 GMT</pubDate>
          <itunes:summary>Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers &quot;Feed The Beat&quot; in the six weeks leading up to the channel&apos;s &quot;Video Music Awards&quot; show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Celebrities, authenticity trump controversy at Super Bowl</title>
          <description>The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.</description>
          <link>http://www.dmnews.com/celebrities-authenticity-trump-controversy-at-super-bowl/article/195907/</link>
          <pubDate>Tue, 08 Feb 2011 16:57:32 GMT</pubDate>
          <itunes:summary>The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>One (measurable) social media success story</title>
          <description></description>
          <link>http://www.dmnews.com/one-measurable-social-media-success-story/article/150714/</link>
          <pubDate>Wed, 29 Apr 2009 18:37:25 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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