http://www.dmnews.com/mobile-marketing-association/topic/3990/ Articles tagged with Mobile Marketing Association from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company. http://www.dmnews.com/mma-forum-mobile-insights-from-coca-cola/article/245599/ Wed, 13 Jun 2012 18:44:53 GMT Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company. Direct Marketing News Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. http://www.dmnews.com/mma-forum-mobile-turns-traditional-video-on-its-head/article/245328/ Tue, 12 Jun 2012 16:07:03 GMT Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. Direct Marketing News More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City. http://www.dmnews.com/mma-forum-mobile-social-is-on-the-rise/article/245217/ Mon, 11 Jun 2012 16:57:11 GMT More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City. Direct Marketing News The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations. http://www.dmnews.com/iab-mma-issue-mobile-marketing-guidelines/article/214958/ Fri, 21 Oct 2011 20:06:50 GMT The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations. Direct Marketing News The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent. http://www.dmnews.com/mobile-marketing-association-urges-transparency-in-coupons/article/200465/ Mon, 11 Apr 2011 19:54:42 GMT The Mobile Marketing Association released its "Guidelines and Best Practices in Mobile Price Promotions" report for North America today, encouraging guidelines that are pretty common sense. Here's the boiled-down version: Be transparent. Direct Marketing News Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing. http://www.dmnews.com/most-purchases-half-of-transactions-to-be-mobile-by-2015-google/article/195728/ Fri, 04 Feb 2011 16:18:07 GMT Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing. Direct Marketing News Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said. http://www.dmnews.com/brands-to-boost-marketing-spend-but-many-doubt-effectiveness-poll/article/195376/ Mon, 31 Jan 2011 22:26:43 GMT Nearly nine in 10 brands will use mobile marketing this year, and three-quarters (75%) will increase their mobile marketing spending, according to a survey from the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA). However, most are lukewarm about their own mobile initiatives, the industry groups said. Direct Marketing News The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA. http://www.dmnews.com/personalization-privacy-to-boost-mobile-marketing-in-2011-mma/article/193501/ Thu, 30 Dec 2010 17:55:10 GMT The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA. Direct Marketing News The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals. http://www.dmnews.com/mobile-marketing-association-lays-out-mobile-promotion-guidelines/article/193249/ Wed, 22 Dec 2010 14:00:00 GMT The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals. Direct Marketing News The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week. http://www.dmnews.com/mobile-marketing-association-interactive-advertising-bureau-release-mobile-ad-guidelines/article/190562/ Wed, 10 Nov 2010 20:19:27 GMT The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week. Direct Marketing News