http://www.dmnews.com/media/topic/3975/ Articles tagged with Media from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time. http://www.dmnews.com/a-story-i-cannes-share/article/247326/ Sun, 01 Jul 2012 04:00:00 GMT Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time. Direct Marketing News Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads. http://www.dmnews.com/new-media-channels-and-data-raise-agency-profits/article/242721/ Fri, 01 Jun 2012 04:00:00 GMT Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads. Direct Marketing News Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo. http://www.dmnews.com/yahoo-to-reorganize-consumer-commerce-division/article/241810/ Fri, 18 May 2012 18:58:38 GMT Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo. Direct Marketing News Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1. http://www.dmnews.com/initiatives-worldwide-ceo-to-resign/article/230302/ Thu, 01 Mar 2012 18:48:59 GMT Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1. Direct Marketing News Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining. http://www.dmnews.com/qa-sarah-van-heirseele-vp-of-digital-at-blue-chip-marketing-worldwide/article/229158/ Thu, 01 Mar 2012 05:00:00 GMT Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining. Direct Marketing News Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26. http://www.dmnews.com/mindshare-ceo-named-president-of-groupm/article/224930/ Thu, 26 Jan 2012 21:31:00 GMT Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26. Direct Marketing News WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19. http://www.dmnews.com/mediacom-names-us-ceo/article/223915/ Thu, 19 Jan 2012 20:29:19 GMT WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19. Direct Marketing News MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December. http://www.dmnews.com/mdc-partners-acquires-media-firm-rj-palmer-for-25-million/article/221996/ Thu, 05 Jan 2012 21:34:17 GMT MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December. Direct Marketing News Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. http://www.dmnews.com/ad-spend-flat-in-q3/article/220051/ Mon, 19 Dec 2011 21:25:50 GMT Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year. Direct Marketing News NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said. http://www.dmnews.com/nascar-hires-sapientnitro-as-media-consultant/article/216977/ Wed, 16 Nov 2011 21:18:50 GMT NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said. Direct Marketing News