http://www.dmnews.com/marketing/topic/3969/ Articles tagged with marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Zontee Hau of Lion Brand Yarn on how her interest in knitting and crocheting ties into her job. http://www.dmnews.com/qa-zontee-hau-marketing-communications-manager-lion-brand-yarn/article/295214/ Sat, 01 Jun 2013 04:00:00 GMT Zontee Hau of Lion Brand Yarn on how her interest in knitting and crocheting ties into her job. Direct Marketing News Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role. http://www.dmnews.com/infographic-the-road-less-traveled/article/290477/ Wed, 01 May 2013 04:00:00 GMT Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role. Direct Marketing News It's a thorny question. See what our readers had to say about it. http://www.dmnews.com/is-a-loss-leader-sustainable-answers/article/277928/ Fri, 01 Feb 2013 05:00:00 GMT It's a thorny question. See what our readers had to say about it. Direct Marketing News 3 ways to strengthen decisions—by delaying them. http://www.dmnews.com/timing-is-everything/article/274885/ Mon, 07 Jan 2013 14:00:00 GMT 3 ways to strengthen decisions—by delaying them. Direct Marketing News A bit more marketing technology and a bit less hype would be welcome changes in 2013, as marketers continue to adapt to an ever-changing marketplace. http://www.dmnews.com/marketers-make-their-2013-wish-list/article/274319/ Fri, 04 Jan 2013 13:00:00 GMT A bit more marketing technology and a bit less hype would be welcome changes in 2013, as marketers continue to adapt to an ever-changing marketplace. Direct Marketing News In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding. http://www.dmnews.com/new-year-new-start/article/274012/ Tue, 01 Jan 2013 05:00:00 GMT In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding. Direct Marketing News As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound. http://www.dmnews.com/is-a-loss-leader-sustainable/article/270056/ Sat, 01 Dec 2012 05:00:00 GMT As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound. Direct Marketing News P.T. Barnum may have been a marketing master, but modern marketers are so adept at their craft that they've turned insider speak into a shopping frenzy. http://www.dmnews.com/the-genius-of-marketing/article/269617/ Fri, 23 Nov 2012 17:00:00 GMT P.T. Barnum may have been a marketing master, but modern marketers are so adept at their craft that they've turned insider speak into a shopping frenzy. Direct Marketing News Don Schultz, the co-creator of integrated marketing, looks out on today's digital marketing landscape and sees the 1930s. http://www.dmnews.com/marketers-cant-shake-the-industrial-age/article/268559/ Thu, 15 Nov 2012 22:52:27 GMT Don Schultz, the co-creator of integrated marketing, looks out on today's digital marketing landscape and sees the 1930s. Direct Marketing News CCO of the Year Pete Winemiller reveals his winning customer-centric strategy, and how it links with the team's marketing goals. http://www.dmnews.com/aligning-customer-experience-and-marketing-at-nbas-oklahoma-city-thunder/article/265897/ Mon, 29 Oct 2012 21:28:46 GMT CCO of the Year Pete Winemiller reveals his winning customer-centric strategy, and how it links with the team's marketing goals. Direct Marketing News