http://www.dmnews.com/luxury-brands/topic/3959/ Articles tagged with luxury brands from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Generation Y's inclination to spend is a boon to the luxury market http://www.dmnews.com/marketers-new-refrain-hey-big-spender/article/272579/ Thu, 13 Dec 2012 22:58:44 GMT Generation Y's inclination to spend is a boon to the luxury market Direct Marketing News Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C. http://www.dmnews.com/live-from-dma2012-godiva/article/264692/ Mon, 22 Oct 2012 15:39:09 GMT Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C. Direct Marketing News Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing. http://www.dmnews.com/infographic-rich-media-shines-for-luxury-brands/article/261231/ Fri, 28 Sep 2012 14:19:43 GMT Luxury brands will invest more in digital marketing to attract affluent audiences on the go and "SiSoMo" (sight, sound, and motion) might be the next big thing. Direct Marketing News Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17. http://www.dmnews.com/nrf-big-show-ralph-lauren-evp-on-marketing-luxury-goods-online/article/223428/ Tue, 17 Jan 2012 16:17:43 GMT Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17. Direct Marketing News http://www.dmnews.com/luxury-brand-chanel-announces-layoffs/article/150549/ Tue, 30 Dec 2008 21:34:43 GMT Direct Marketing News