http://www.dmnews.com/loyalty-marketing/topic/3957/ Articles tagged with loyalty marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Hard Rock Café turns its loyalty program up to 11 with a global relaunch. http://www.dmnews.com/i-want-you-to-want-me/article/290063/ Wed, 01 May 2013 04:00:00 GMT Hard Rock Café turns its loyalty program up to 11 with a global relaunch. Direct Marketing News How brands can avoid being the dumb bounder and use the velvet rope as an advantage. http://www.dmnews.com/dont-you-know-who-i-am/article/288957/ Wed, 17 Apr 2013 11:00:00 GMT How brands can avoid being the dumb bounder and use the velvet rope as an advantage. Direct Marketing News Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast. http://www.dmnews.com/the-best-customer-experience-instant-gratification/article/288389/ Thu, 11 Apr 2013 16:26:14 GMT Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast. Direct Marketing News The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight. http://www.dmnews.com/2013-essential-guide-to-loyalty-marketing/article/284644/ Mon, 01 Apr 2013 04:00:00 GMT The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight. Direct Marketing News Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on. http://www.dmnews.com/are-you-customer-experienced/article/284637/ Mon, 01 Apr 2013 04:00:00 GMT Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on. Direct Marketing News Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems. http://www.dmnews.com/cisco-listens-and-learns/article/284632/ Mon, 01 Apr 2013 04:00:00 GMT Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems. Direct Marketing News Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing. http://www.dmnews.com/loyalty-takes-listening/article/284633/ Mon, 01 Apr 2013 04:00:00 GMT Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing. Direct Marketing News 4 ways to make your loyalty program unique and engaging. http://www.dmnews.com/stand-out-or-lose-out/article/284561/ Mon, 01 Apr 2013 04:00:00 GMT 4 ways to make your loyalty program unique and engaging. Direct Marketing News Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. http://www.dmnews.com/trends-to-watch-12-ingredients-for-baking-in-customer-loyalty/article/284627/ Mon, 01 Apr 2013 04:00:00 GMT Businesses hungry for growth often target competitors' loyalist customers. It's time for marketersto turn up the heat on their loyalty efforts. Direct Marketing News Relevance in high-priority customer interactions builds long-term loyalty. http://www.dmnews.com/you-know-me-dont-you/article/284557/ Mon, 01 Apr 2013 04:00:00 GMT Relevance in high-priority customer interactions builds long-term loyalty. Direct Marketing News