http://www.dmnews.com/loyalty/topic/3956/ Articles tagged with Loyalty from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing. http://www.dmnews.com/direct-marketing-more-relevant-than-ever/article/291636/ Thu, 02 May 2013 13:01:04 GMT Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing. Direct Marketing News Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction. http://www.dmnews.com/cross-sell-by-the-numbers/article/290769/ Fri, 26 Apr 2013 16:45:29 GMT Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction. Direct Marketing News Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach. http://www.dmnews.com/raleys-grocery-chain-adds-social-to-the-loyalty-recipe/article/284464/ Fri, 15 Mar 2013 14:00:00 GMT Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach. Direct Marketing News Only the nimble brands will survive. http://www.dmnews.com/train-for-your-customer-experience-marathon/article/277512/ Thu, 24 Jan 2013 22:18:05 GMT Only the nimble brands will survive. Direct Marketing News A recap of the marketing highlights, and lowlights, from the past year http://www.dmnews.com/the-peaks-and-pitfalls-of-marketing-in-2012/article/274561/ Wed, 02 Jan 2013 22:11:13 GMT A recap of the marketing highlights, and lowlights, from the past year Direct Marketing News This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem? http://www.dmnews.com/at-what-price-loyalty/article/273881/ Tue, 01 Jan 2013 05:00:00 GMT This month's challenge revolves around loyalty and the dangers of social media. How would you tackle the problem? Direct Marketing News There's a difference between capturing a customer's wallet and capturing his heart. http://www.dmnews.com/but-do-you-love-me/article/273976/ Tue, 01 Jan 2013 05:00:00 GMT There's a difference between capturing a customer's wallet and capturing his heart. Direct Marketing News Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today. http://www.dmnews.com/breaking-the-loyalty-model/article/272936/ Mon, 17 Dec 2012 18:36:50 GMT Rakuten Loyalty CEO Michael Jaconi talks about the way in which disruptive technologies can affect loyalty programs today. Direct Marketing News Turning up the heat on a luke-warm customer experience http://www.dmnews.com/how-argo-tea-ruined-my-birthday-but-not-really/article/271151/ Tue, 04 Dec 2012 22:16:07 GMT Turning up the heat on a luke-warm customer experience Direct Marketing News New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention. http://www.dmnews.com/rising-to-the-top-in-an-ocean-of-offers/article/271137/ Tue, 04 Dec 2012 19:34:30 GMT New movers are so inundated with marketing messages that businesses have to develop sharp strategies and targeting tactics to ensure their offer is getting attention. Direct Marketing News