http://www.dmnews.com/list-hygiene/topic/3950/ Articles tagged with list hygiene from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The e-commerce website scrubbed its lists and pumped up its deliverability. http://www.dmnews.com/skincarerxcoms-email-program-gets-a-makeover/article/290585/ Wed, 01 May 2013 04:00:00 GMT The e-commerce website scrubbed its lists and pumped up its deliverability. Direct Marketing News B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. http://www.dmnews.com/b-to-b-success-depends-on-social-data-clarity/article/210175/ Thu, 01 Sep 2011 04:00:00 GMT B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. Direct Marketing News Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content. http://www.dmnews.com/gaining-welcome-access-to-customers-email-inboxes/article/222793/ Thu, 01 Sep 2011 04:00:00 GMT Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content. Direct Marketing News Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing. http://www.dmnews.com/qa-jim-healy-principal-healy-list-marketing/article/207328/ Wed, 13 Jul 2011 17:46:09 GMT Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing. Direct Marketing News When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail. http://www.dmnews.com/clairmail-improves-leads-using-jigsaw-business-data/article/206875/ Wed, 06 Jul 2011 14:53:20 GMT When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail. Direct Marketing News List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies. http://www.dmnews.com/marketfish-hires-fowler-as-privacy-chief/article/204979/ Fri, 10 Jun 2011 18:50:44 GMT List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies. Direct Marketing News http://www.dmnews.com/double-opt-in-helps-build-meaty-lists/article/150559/ Thu, 08 Jan 2009 19:44:00 GMT Direct Marketing News