http://www.dmnews.com/linkedin/topic/3949/ Articles tagged with LinkedIn from Direct Marketing News Direct Marketing News web@haymarketmedia.com no HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy. http://www.dmnews.com/the-drill-down-behind-hps-one-million-linkedin-followers/article/282876/ Mon, 04 Mar 2013 17:05:43 GMT HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy. Direct Marketing News Observations from around the Twitter-sphere. http://www.dmnews.com/marketing-chatter-january-2013/article/274004/ Tue, 01 Jan 2013 05:00:00 GMT Observations from around the Twitter-sphere. Direct Marketing News All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business? http://www.dmnews.com/identifying-b2g-prospects-via-social-networking/article/261230/ Fri, 28 Sep 2012 13:44:19 GMT All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business? Direct Marketing News Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature. http://www.dmnews.com/silverpop-links-b2b-marketers-to-social-customers/article/259426/ Mon, 17 Sep 2012 21:46:32 GMT Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature. Direct Marketing News The career-oriented social network's global product marketing director talks about the inspiration behind the redesigned Company Pages. http://www.dmnews.com/linkedins-marc-bishop-dishes-on-company-pages/article/258106/ Fri, 07 Sep 2012 20:45:30 GMT The career-oriented social network's global product marketing director talks about the inspiration behind the redesigned Company Pages. Direct Marketing News Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. http://www.dmnews.com/am-cmo-nurtures-firms-global-rise/article/247172/ Sun, 01 Jul 2012 04:00:00 GMT Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. Direct Marketing News Citigroup Inc. launched today the first branded group to appear on LinkedIn, said Vanessa Colella, managing director and head of North American marketing at Citi. http://www.dmnews.com/citigroup-inc-launches-first-ever-branded-group-on-linkedin/article/238911/ Mon, 30 Apr 2012 20:11:09 GMT Citigroup Inc. launched today the first branded group to appear on LinkedIn, said Vanessa Colella, managing director and head of North American marketing at Citi. Direct Marketing News MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. http://www.dmnews.com/meritdirect-launches-social-sharing-tool-for-email-marketing/article/228085/ Thu, 16 Feb 2012 17:36:23 GMT MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. Direct Marketing News Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits. http://www.dmnews.com/good-habits-for-social-cmos/article/224920/ Wed, 01 Feb 2012 05:00:00 GMT Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits. Direct Marketing News Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire. http://www.dmnews.com/survey-75-of-marketers-to-grow-social-spending-in-2012/article/223791/ Thu, 19 Jan 2012 15:08:55 GMT Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire. Direct Marketing News