http://www.dmnews.com/kraft/topic/3943/ Articles tagged with Kraft from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized." http://www.dmnews.com/draftfcb-loses-gevalia-account-to-yrs-taxi/article/215170/ Mon, 24 Oct 2011 17:27:57 GMT Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized." Direct Marketing News Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative. http://www.dmnews.com/oscar-mayer-targets-hispanics-with-facebook-app/article/213881/ Fri, 07 Oct 2011 20:25:26 GMT Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative. Direct Marketing News http://www.dmnews.com/direct-marketers-hit-nyc/article/150760/ Tue, 16 Jun 2009 20:29:27 GMT Direct Marketing News