http://www.dmnews.com/jcpenney/topic/3934/ Articles tagged with JCPenney from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. http://www.dmnews.com/when-brands-get-personal/article/243233/ Fri, 01 Jun 2012 04:00:00 GMT Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. Direct Marketing News JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25. http://www.dmnews.com/jcpenney-overhauls-marketing-promo-strategy/article/224733/ Wed, 25 Jan 2012 20:54:42 GMT JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25. Direct Marketing News JCPenney Co. reported May 16 that its Internet sales increased 6.6% to $376 million in the first quarter of 2011, compared with Q1 2010. The Plano, Texas-based company's first quarter net sales increased 0.4% year-over-year to $3.94 billion, and net income increased 6.7% to $64 million in the quarter. http://www.dmnews.com/jcpenney-internet-sales-up-in-first-quarter/article/202949/ Mon, 16 May 2011 16:09:14 GMT JCPenney Co. reported May 16 that its Internet sales increased 6.6% to $376 million in the first quarter of 2011, compared with Q1 2010. The Plano, Texas-based company's first quarter net sales increased 0.4% year-over-year to $3.94 billion, and net income increased 6.7% to $64 million in the quarter. Direct Marketing News Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year. http://www.dmnews.com/jcpenneys-sales-increase-in-2010-as-retailer-shifts-focus-toward-e-commerce/article/197087/ Fri, 25 Feb 2011 16:24:58 GMT Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year. Direct Marketing News http://www.dmnews.com/valentines-day-ad-gets-sick/article/150588/ Mon, 09 Feb 2009 18:56:08 GMT Direct Marketing News