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        <title>Articles tagged with Insert from Direct Marketing News</title>
        <link>http://www.dmnews.com/insert/topic/3923/</link>
        <description>Articles tagged with Insert from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Glock uses silver anniversary as launch point  for integrated marketing campaign</title>
          <description>Pistol manufacturer Glock launched  a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka &quot;Gunny.&quot; An anniversary-themed sweepstakes, announced prominently on  the site TeamGlock.com, offers consumers the chance  to win a trip to the brand&apos;s birthplace and global headquarters in Austria.</description>
          <link>http://www.dmnews.com/glock-uses-silver-anniversary-as-launch-point-for-integrated-marketing-campaign/article/215197/</link>
          <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
          <itunes:summary>Pistol manufacturer Glock launched  a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka &quot;Gunny.&quot; An anniversary-themed sweepstakes, announced prominently on  the site TeamGlock.com, offers consumers the chance  to win a trip to the brand&apos;s birthplace and global headquarters in Austria.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Valassis promotes Goolsby, Brown</title>
          <description>Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.</description>
          <link>http://www.dmnews.com/valassis-promotes-goolsby-brown/article/210580/</link>
          <pubDate>Fri, 26 Aug 2011 16:18:20 GMT</pubDate>
          <itunes:summary>Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Discount mindset drives marketer deals</title>
          <description>Two years of deal-seeking and a faltering economic recovery mean consumers won&apos;t stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.</description>
          <link>http://www.dmnews.com/discount-mindset-drives-marketer-deals/article/205852/</link>
          <pubDate>Fri, 01 Jul 2011 04:10:00 GMT</pubDate>
          <itunes:summary>Two years of deal-seeking and a faltering economic recovery mean consumers won&apos;t stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Valassis&apos; shared mail, FSI, neighborhood targeted businesses see Q4 growth</title>
          <description>Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company&apos;s neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.</description>
          <link>http://www.dmnews.com/valassis-shared-mail-fsi-neighborhood-targeted-businesses-see-q4-growth/article/196544/</link>
          <pubDate>Thu, 17 Feb 2011 18:19:06 GMT</pubDate>
          <itunes:summary>Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company&apos;s neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Toys &apos;R&apos; Us adds mobile components to holiday campaign</title>
          <description>Toys &quot;R&quot; Us&apos; holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.</description>
          <link>http://www.dmnews.com/toys-r-us-adds-mobile-components-to-holiday-campaign/article/190535/</link>
          <pubDate>Wed, 10 Nov 2010 15:52:33 GMT</pubDate>
          <itunes:summary>Toys &quot;R&quot; Us&apos; holiday campaign is in full swing two weeks before Black Friday, the traditional start of the holiday shopping season. This week, the retailer introduced mobile coupons that shoppers can receive by text message or e-mail.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Quad/Graphics to buy Worldcolor</title>
          <description>Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.</description>
          <link>http://www.dmnews.com/quadgraphics-to-buy-worldcolor/article/162352/</link>
          <pubDate>Mon, 01 Feb 2010 05:25:00 GMT</pubDate>
          <itunes:summary>Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Worldcolor to eliminate 200 jobs in plant consolidation</title>
          <description>Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.</description>
          <link>http://www.dmnews.com/worldcolor-to-eliminate-200-jobs-in-plant-consolidation/article/161704/</link>
          <pubDate>Tue, 19 Jan 2010 17:49:14 GMT</pubDate>
          <itunes:summary>Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The &quot;most impressive insert&quot; award goes to... </title>
          <description></description>
          <link>http://www.dmnews.com/the-most-impressive-insert-award-goes-to/article/150548/</link>
          <pubDate>Mon, 29 Dec 2008 22:31:36 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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