http://www.dmnews.com/holiday/topic/3911/ Articles tagged with holiday from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund. http://www.dmnews.com/agency-friends-spin-to-win-office-swag-and-aid-charity/article/225025/ Wed, 01 Feb 2012 05:00:00 GMT In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund. Direct Marketing News Bill Clinton began his keynote at the National Federation's Big Show on Jan. 16 with a joke: "This is a bigger crowd that I usually draw; kind of makes me feel like I'm president again." Chuckles from the crowd. http://www.dmnews.com/bill-clinton-addresses-the-nrf-big-show-tells-us-where-he-shops/article/223329/ Mon, 16 Jan 2012 18:19:20 GMT Bill Clinton began his keynote at the National Federation's Big Show on Jan. 16 with a joke: "This is a bigger crowd that I usually draw; kind of makes me feel like I'm president again." Chuckles from the crowd. Direct Marketing News As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce. http://www.dmnews.com/twas-the-merry-season-of-mobile/article/221034/ Sun, 01 Jan 2012 05:00:00 GMT As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce. Direct Marketing News Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long. http://www.dmnews.com/marketers-see-crm-as-the-holiday-gift-that-will-keep-on-giving/article/220720/ Sun, 01 Jan 2012 05:00:00 GMT Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long. Direct Marketing News What's in our mailbox this month: Holiday catalogs http://www.dmnews.com/delivered-holiday-catalogs/article/217886/ Thu, 01 Dec 2011 05:00:00 GMT What's in our mailbox this month: Holiday catalogs Direct Marketing News Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. http://www.dmnews.com/plug-ins-search-marketing/article/217274/ Thu, 01 Dec 2011 05:00:00 GMT Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. Direct Marketing News Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed. http://www.dmnews.com/sunglass-warehouse-filters-holiday-list-with-new-esp/article/217492/ Thu, 01 Dec 2011 05:00:00 GMT Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed. Direct Marketing News Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year. http://www.dmnews.com/ibm-15-of-online-holiday-shopping-will-be-done-on-mobile-devices/article/216040/ Fri, 04 Nov 2011 17:32:28 GMT Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year. Direct Marketing News Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements. http://www.dmnews.com/toys-r-us-to-launch-integrated-holiday-campaign/article/215588/ Fri, 28 Oct 2011 19:21:01 GMT Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements. Direct Marketing News Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey. http://www.dmnews.com/holiday-shoppers-to-spend-less-on-gifts-more-on-themselves-nrf/article/214680/ Wed, 19 Oct 2011 04:00:00 GMT Shoppers will spend less money on holiday gifts and seasonal merchandise this year, according to the National Retail Federation's (NRF) 2011 "Holiday Consumer Intentions and Actions Survey." Shoppers will spend an average of $704.18 this holiday season, a $14 decrease compared with last year, according to the survey. Direct Marketing News