http://www.dmnews.com/forrester-research/topic/3877/ Articles tagged with forrester research from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. http://www.dmnews.com/forrester-minority-report-is-not-the-future-of-marketing/article/289672/ Fri, 19 Apr 2013 16:47:49 GMT The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. Direct Marketing News It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure. http://www.dmnews.com/lights-camera-market/article/289553/ Fri, 19 Apr 2013 14:00:00 GMT It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure. Direct Marketing News Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust. http://www.dmnews.com/forrester-mobile-consumers-want-it-now/article/289482/ Thu, 18 Apr 2013 19:01:21 GMT Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust. Direct Marketing News If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie. http://www.dmnews.com/ok-you-have-my-attentionfor-300-milliseconds/article/289473/ Thu, 18 Apr 2013 18:06:47 GMT If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie. Direct Marketing News With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. http://www.dmnews.com/marketers-streamline-cross-channel-customer-experience/article/237328/ Tue, 01 May 2012 04:00:00 GMT With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. Direct Marketing News Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report. http://www.dmnews.com/report-epsilon-kobie-and-brierley-top-loyalty-marketers/article/228272/ Fri, 17 Feb 2012 18:56:48 GMT Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report. Direct Marketing News Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up." http://www.dmnews.com/lets-do-the-wave-report/article/225874/ Wed, 01 Feb 2012 21:01:27 GMT Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up." Direct Marketing News Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research. http://www.dmnews.com/forrester-cmos-want-more-influence-and-better-tech-knowledge/article/224355/ Mon, 23 Jan 2012 20:57:12 GMT Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research. Direct Marketing News Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content. http://www.dmnews.com/gaining-welcome-access-to-customers-email-inboxes/article/222793/ Thu, 01 Sep 2011 04:00:00 GMT Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content. Direct Marketing News The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year. http://www.dmnews.com/retailers-continue-to-invest-in-mobile-and-social-despite-poor-roi/article/201960/ Tue, 03 May 2011 04:00:00 GMT The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year. Direct Marketing News