http://www.dmnews.com/forrester/topic/3876/ Articles tagged with Forrester from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report. http://www.dmnews.com/report-epsilon-kobie-and-brierley-top-loyalty-marketers/article/228272/ Fri, 17 Feb 2012 18:56:48 GMT Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report. Direct Marketing News Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up." http://www.dmnews.com/lets-do-the-wave-report/article/225874/ Wed, 01 Feb 2012 21:01:27 GMT Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up." Direct Marketing News Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research. http://www.dmnews.com/forrester-cmos-want-more-influence-and-better-tech-knowledge/article/224355/ Mon, 23 Jan 2012 20:57:12 GMT Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research. Direct Marketing News The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year. http://www.dmnews.com/retailers-continue-to-invest-in-mobile-and-social-despite-poor-roi/article/201960/ Tue, 03 May 2011 04:00:00 GMT The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year. Direct Marketing News IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns. http://www.dmnews.com/ibm-adds-two-social-tools-to-its-marketing-technology-offering/article/199600/ Wed, 30 Mar 2011 18:30:00 GMT IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns. Direct Marketing News Consumers are becoming more comfortable shopping online and on mobile devices. Is your business prepared? http://www.dmnews.com/is-your-business-prepared-for-widespread-consumer-e-commerce-comfort/article/197291/ Tue, 01 Mar 2011 14:44:36 GMT Consumers are becoming more comfortable shopping online and on mobile devices. Is your business prepared? Direct Marketing News Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence. http://www.dmnews.com/forrester-ranks-epsilon-kbm-targetbase-as-database-leaders/article/194235/ Fri, 14 Jan 2011 14:00:00 GMT Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence. Direct Marketing News Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report. http://www.dmnews.com/best-buy-december-revenue-down-16-compared-to-2009-online-sales-up-13/article/193891/ Fri, 07 Jan 2011 18:44:44 GMT Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report. Direct Marketing News Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing. http://www.dmnews.com/google-ebookstore-could-create-ad-supported-book-publishing-model-experts/article/192361/ Tue, 07 Dec 2010 21:05:21 GMT Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing. Direct Marketing News http://www.dmnews.com/acxiom-data-is-the-new-black/article/150798/ Wed, 05 Aug 2009 21:00:30 GMT Direct Marketing News