http://www.dmnews.com/federal-government/topic/3868/ Articles tagged with federal government from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Four areas of concern and interest about data and privacy for marketers right now. http://www.dmnews.com/marketers-remain-a-focus-for-policymakers/article/282471/ Fri, 01 Mar 2013 15:30:35 GMT Four areas of concern and interest about data and privacy for marketers right now. Direct Marketing News On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax. http://www.dmnews.com/online-tax-debate-grows-as-retailers-and-states-weigh-in-on-the-clash/article/256389/ Sat, 01 Sep 2012 04:00:00 GMT On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax. Direct Marketing News B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales. http://www.dmnews.com/b-to-g-marketers-leverage-social-media-to-build-relationships-with-federal-employees/article/237530/ Tue, 01 May 2012 16:00:00 GMT B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales. Direct Marketing News One of the core issues with social media marketing to the government is that few marketers know how to quantify its value. http://www.dmnews.com/social-media-channels-draw-potential-customers/article/237527/ Tue, 01 May 2012 04:00:00 GMT One of the core issues with social media marketing to the government is that few marketers know how to quantify its value. Direct Marketing News While consumers may think of interest as the only cost of paying with plastic, retailers have long been burdened with "swipe fees" the credit card companies charge them for every transaction. The Federal government instituted a cap on swipe fees on July 21, limiting them to 7 to 12 cents per transaction. http://www.dmnews.com/retailers-save-on-swipe-fees-with-discounts/article/208051/ Mon, 01 Aug 2011 04:00:00 GMT While consumers may think of interest as the only cost of paying with plastic, retailers have long been burdened with "swipe fees" the credit card companies charge them for every transaction. The Federal government instituted a cap on swipe fees on July 21, limiting them to 7 to 12 cents per transaction. Direct Marketing News US Rep. Jackie Speier (D-CA) introduced the Do Not Track Me Online Act of 2011 on February 11. It is the first bill of this Congress to explicitly call for Do Not Track regulation. Marketers and industry groups have voiced opposition to prospective federal Do Not Track legislation, which would block unauthorized monitoring of consumers' online behavior, in recent months. http://www.dmnews.com/federal-do-not-track-bill-introduced-in-house/article/196189/ Fri, 11 Feb 2011 18:08:00 GMT US Rep. Jackie Speier (D-CA) introduced the Do Not Track Me Online Act of 2011 on February 11. It is the first bill of this Congress to explicitly call for Do Not Track regulation. Marketers and industry groups have voiced opposition to prospective federal Do Not Track legislation, which would block unauthorized monitoring of consumers' online behavior, in recent months. Direct Marketing News When a company promotes itself as "green" or "environmentally friendly," a common reaction from consumers is probably, "Who isn't?" Or as the Los Angeles Times puts it, "many businesses that say they're green are more interested in greenbacks." http://www.dmnews.com/ftc-updates-green-guides-to-environmentally-friendly-marketing/article/180466/ Wed, 06 Oct 2010 18:12:03 GMT When a company promotes itself as "green" or "environmentally friendly," a common reaction from consumers is probably, "Who isn't?" Or as the Los Angeles Times puts it, "many businesses that say they're green are more interested in greenbacks." Direct Marketing News The Federal Trade Commission issued a complaint September 27 charging the makers of Pom Wonderful pomegranate juice and POMx supplements with making false and unsubstantiated claims in their advertising. http://www.dmnews.com/ftc-files-complaint-against-pom-wonderful-over-advertised-claims/article/179857/ Tue, 28 Sep 2010 20:28:41 GMT The Federal Trade Commission issued a complaint September 27 charging the makers of Pom Wonderful pomegranate juice and POMx supplements with making false and unsubstantiated claims in their advertising. Direct Marketing News The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements. http://www.dmnews.com/dma-matches-ftc-guidelines-on-endorsements-blogger-payments/article/162276/ Mon, 25 Jan 2010 20:44:46 GMT The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements. Direct Marketing News The Federal Communications Commission will soon propose revisions to the Telephone Consumer Protection Act that it says will empower consumers to avoid unwanted phone solicitations, commonly known as "robocalls." The agency's goal is to bring its rules in line with those of Federal Trade Commission. http://www.dmnews.com/fcc-to-unveil-revised-robocall-regulations/article/162084/ Fri, 22 Jan 2010 17:57:25 GMT The Federal Communications Commission will soon propose revisions to the Telephone Consumer Protection Act that it says will empower consumers to avoid unwanted phone solicitations, commonly known as "robocalls." The agency's goal is to bring its rules in line with those of Federal Trade Commission. Direct Marketing News