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        <title>Articles tagged with Facebook from Direct Marketing News</title>
        <link>http://www.dmnews.com/facebook/topic/3864/</link>
        <description>Articles tagged with Facebook from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Real-Time Data That Sparkles</title>
          <description>Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.</description>
          <link>http://www.dmnews.com/real-time-data-that-sparkles/article/291934/</link>
          <pubDate>Mon, 06 May 2013 11:00:00 GMT</pubDate>
          <itunes:summary>Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Motel 6 Checks Social Media Off its Bucket List</title>
          <description>The hotel chain turns to Pinterest and Facebook to boost top-line growth</description>
          <link>http://www.dmnews.com/motel-6-checks-social-media-off-its-bucket-list/article/291378/</link>
          <pubDate>Wed, 01 May 2013 16:23:52 GMT</pubDate>
          <itunes:summary>The hotel chain turns to Pinterest and Facebook to boost top-line growth</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You</title>
          <description>Facebook COO Sheryl Sandberg&apos;s new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.</description>
          <link>http://www.dmnews.com/lean-in-lean-back-sit-down-stand-upor-whatever-works-for-you/article/288958/</link>
          <pubDate>Fri, 19 Apr 2013 11:00:00 GMT</pubDate>
          <itunes:summary>Facebook COO Sheryl Sandberg&apos;s new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Determining Facebook&apos;s Face Value	</title>
          <description>It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.</description>
          <link>http://www.dmnews.com/determining-facebooks-face-value/article/282484/</link>
          <pubDate>Fri, 01 Mar 2013 17:05:13 GMT</pubDate>
          <itunes:summary>It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Facebook&apos;s Graph Search: The Ultimate Personalized Discovery Engine?</title>
          <description>The the how, the why—and the what does it mean to you—of Facebook&apos;s Graph search.</description>
          <link>http://www.dmnews.com/facebooks-graph-search-the-ultimate-personalized-discovery-engine/article/276956/</link>
          <pubDate>Wed, 23 Jan 2013 12:00:00 GMT</pubDate>
          <itunes:summary>The the how, the why—and the what does it mean to you—of Facebook&apos;s Graph search.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>AARP Adapts its Marketing Channels</title>
          <description>More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.</description>
          <link>http://www.dmnews.com/aarp-adapts-its-marketing-channels/article/273879/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters</title>
          <description>It&apos;s never a good sign if a potential customer can&apos;t even find a brand&apos;s website—or its social channels. Such is the case with Bosch Power Tools.</description>
          <link>http://www.dmnews.com/one-power-tool-company-drills-down-into-the-brand-experience-while-its-competitor-sputters/article/274008/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>It&apos;s never a good sign if a potential customer can&apos;t even find a brand&apos;s website—or its social channels. Such is the case with Bosch Power Tools.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>SMBs know a thing or two about social commerce</title>
          <description>Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.</description>
          <link>http://www.dmnews.com/smbs-know-a-thing-or-two-about-social-commerce/article/272000/</link>
          <pubDate>Tue, 11 Dec 2012 12:00:00 GMT</pubDate>
          <itunes:summary>Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Catalogs and beyond: Hampton Direct&apos;s evolving channel strategies</title>
          <description>The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.</description>
          <link>http://www.dmnews.com/catalogs-and-beyond-hampton-directs-evolving-channel-strategies/article/271919/</link>
          <pubDate>Mon, 10 Dec 2012 17:27:29 GMT</pubDate>
          <itunes:summary>The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Yolanda Be Cool recalls song: Will the Internet be all right?</title>
          <description>You&apos;d beter delete your copy of Yolanda Be Cool&apos;s song &quot;We No Speak Americano,&quot; or front man Andrew Stanley is not going to be pleased with you.</description>
          <link>http://www.dmnews.com/yolanda-be-cool-recalls-song-will-the-internet-be-all-right/article/271316/</link>
          <pubDate>Wed, 05 Dec 2012 19:37:39 GMT</pubDate>
          <itunes:summary>You&apos;d beter delete your copy of Yolanda Be Cool&apos;s song &quot;We No Speak Americano,&quot; or front man Andrew Stanley is not going to be pleased with you.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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