http://www.dmnews.com/email-newsletters/topic/3853/ Articles tagged with e-mail newsletters from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher. http://www.dmnews.com/google-to-gobble-up-groupon/article/191691/ Tue, 30 Nov 2010 16:48:40 GMT Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher. Direct Marketing News I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy. http://www.dmnews.com/google-scores-a-win-with-priority-inbox/article/178213/ Mon, 06 Sep 2010 04:00:00 GMT I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy. Direct Marketing News Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort. http://www.dmnews.com/kotex-project-makeunder-contest-engages-consumers/article/177359/ Mon, 23 Aug 2010 19:48:24 GMT Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort. Direct Marketing News To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements. http://www.dmnews.com/bayer-campaign-sweepstakes-honor-womens-milestones/article/169934/ Tue, 11 May 2010 17:51:02 GMT To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements. Direct Marketing News Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own. http://www.dmnews.com/inbox-insider-co-branded-creativity-bolsters-partner-efforts/article/155793/ Tue, 20 Oct 2009 17:58:03 GMT Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own. Direct Marketing News The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based mail delivery system Zumbox. The two cities are using the platform, which Zumbox calls a "paperless postal system," to save on printing, paper and postage costs and to reduce their environmental impact. http://www.dmnews.com/san-francisco-newark-to-test-web-based-mail-system-zumbox/article/151023/ Wed, 30 Sep 2009 15:16:04 GMT The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based mail delivery system Zumbox. The two cities are using the platform, which Zumbox calls a "paperless postal system," to save on printing, paper and postage costs and to reduce their environmental impact. Direct Marketing News http://www.dmnews.com/i-heart-zipcar/article/150693/ Wed, 15 Apr 2009 13:37:39 GMT Direct Marketing News