http://www.dmnews.com/display/topic/3831/ Articles tagged with display from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display. http://www.dmnews.com/adobe-promotes-marketing-platform-unification/article/262518/ Fri, 05 Oct 2012 18:45:20 GMT Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display. Direct Marketing News Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. http://www.dmnews.com/plug-ins-search-marketing/article/217274/ Thu, 01 Dec 2011 05:00:00 GMT Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. Direct Marketing News Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display. http://www.dmnews.com/unlock-online-display-with-email-retargeting-practices/article/222958/ Thu, 01 Sep 2011 04:00:00 GMT Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display. Direct Marketing News Marketing agency CreateThe Group said June 20 that it has acquired Morpheus Media. New York-based CreateThe Group will rebrand the digital shop Morpheus Media, a CreateThe Group company. http://www.dmnews.com/createthe-group-buys-morpheus-media-to-boost-digital-services/article/205726/ Mon, 20 Jun 2011 20:37:15 GMT Marketing agency CreateThe Group said June 20 that it has acquired Morpheus Media. New York-based CreateThe Group will rebrand the digital shop Morpheus Media, a CreateThe Group company. Direct Marketing News Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape. http://www.dmnews.com/qa-peter-minnium-consulting-director-interactive-advertising-bureau/article/205207/ Mon, 13 Jun 2011 18:20:32 GMT Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape. Direct Marketing News IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences. http://www.dmnews.com/ibm-launches-yet-another-marketing-technology-tool-how-coremetrics-lifecycle-helped-seton-hall-remarket/article/202489/ Tue, 10 May 2011 14:24:06 GMT IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle, a product designed to provide analytics-based insight into customer acquisition and retention across email, display, search and social. In March, Big Blue launched the Smarter Commerce consulting practice to help clients automate marketing, selling and fulfillment and create global brand presences. Direct Marketing News Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements. http://www.dmnews.com/sharp-turns-on-integrated-effort-highlighting-tv-technology/article/166154/ Fri, 19 Mar 2010 19:30:50 GMT Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements. Direct Marketing News Travelocity is rolling out an integrated campaign to promote its winter travel sale. http://www.dmnews.com/travelocity-takes-roaming-gnome-to-slopes-shores-in-social-media-push/article/160932/ Fri, 08 Jan 2010 20:05:03 GMT Travelocity is rolling out an integrated campaign to promote its winter travel sale. Direct Marketing News Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity. http://www.dmnews.com/levis-aims-to-return-masculinity-to-khakis-in-dockers-effort/article/159095/ Fri, 04 Dec 2009 22:10:56 GMT Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity. Direct Marketing News Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products. http://www.dmnews.com/intel-debuts-viral-gift-card-holiday-campaign/article/158130/ Thu, 19 Nov 2009 17:45:44 GMT Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products. Direct Marketing News