http://www.dmnews.com/direct-mail/topic/3827/ Articles tagged with direct mail from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Think direct mail is old school? Think again. http://www.dmnews.com/out-of-the-box-thinking/article/293862/ Fri, 17 May 2013 18:54:15 GMT Think direct mail is old school? Think again. Direct Marketing News What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.) http://www.dmnews.com/delivered-fitness-postcards/article/290970/ Wed, 01 May 2013 04:00:00 GMT What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.) Direct Marketing News Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/ Mon, 29 Apr 2013 13:00:00 GMT Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. Direct Marketing News Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. http://www.dmnews.com/can-marketing-make-three-times-a-charm/article/290792/ Fri, 26 Apr 2013 19:41:51 GMT Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. Direct Marketing News USPS is an important national infrastructure that can and should endure, says Google Chief Innovation Officer Vint Cerf. http://www.dmnews.com/email-pioneer-says-the-united-states-postal-service-must-survive/article/290101/ Tue, 23 Apr 2013 15:47:31 GMT USPS is an important national infrastructure that can and should endure, says Google Chief Innovation Officer Vint Cerf. Direct Marketing News Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase. http://www.dmnews.com/postal-board-shelves-5-day-delivery/article/288285/ Wed, 10 Apr 2013 17:35:34 GMT Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase. Direct Marketing News What's in our mailbox this month: mailers from botanic gardens. http://www.dmnews.com/delivered-botanic-gardens/article/286538/ Mon, 01 Apr 2013 04:00:00 GMT What's in our mailbox this month: mailers from botanic gardens. Direct Marketing News FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics. http://www.dmnews.com/qa-michael-kildale-vp-of-integrated-marketing-freshdirect/article/286240/ Mon, 01 Apr 2013 04:00:00 GMT FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics. Direct Marketing News When it comes to direct marketing, crowdsourcing is a numbers game. http://www.dmnews.com/the-roar-of-the-crowd/article/285253/ Wed, 20 Mar 2013 16:29:55 GMT When it comes to direct marketing, crowdsourcing is a numbers game. Direct Marketing News MyPost, an inbox that shows incoming postal mail, is currently being tested among a small group of around 300 consumers. http://www.dmnews.com/where-the-mailstream-meets-the-inbox/article/285141/ Tue, 19 Mar 2013 23:30:35 GMT MyPost, an inbox that shows incoming postal mail, is currently being tested among a small group of around 300 consumers. Direct Marketing News