http://www.dmnews.com/database/topic/3816/ Articles tagged with database from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Silo-ization is a silent killer. It destroys the most effective factor in marketing: people. http://www.dmnews.com/silo-ization-vs-the-people-side-of-marketing/article/294655/ Thu, 23 May 2013 18:43:35 GMT Silo-ization is a silent killer. It destroys the most effective factor in marketing: people. Direct Marketing News Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps. http://www.dmnews.com/couples-resorts-digital-channels-have-a-romantic-tryst/article/284642/ Mon, 18 Mar 2013 12:30:00 GMT Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps. Direct Marketing News Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million. http://www.dmnews.com/epsilon-goes-omnichannel-with-its-acquisition-of-hyper-marketing/article/267757/ Fri, 09 Nov 2012 19:46:55 GMT Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million. Direct Marketing News A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects. http://www.dmnews.com/a-touch-of-b2b-behavioral-targeting/article/264076/ Wed, 17 Oct 2012 16:49:02 GMT A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects. Direct Marketing News Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments. http://www.dmnews.com/infogroup-sells-business-information-division-onesource/article/261915/ Tue, 02 Oct 2012 19:25:12 GMT Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments. Direct Marketing News Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence. http://www.dmnews.com/epsilon-launches-email-tools-powered-by-a-collective-database/article/257246/ Tue, 04 Sep 2012 13:53:14 GMT Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence. Direct Marketing News Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000. http://www.dmnews.com/newt-gingrichs-donor-list-for-sale-not-new-in-political-world/article/247345/ Sun, 01 Jul 2012 04:00:00 GMT Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000. Direct Marketing News One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team. http://www.dmnews.com/shrink-database-to-grow-leads/article/247347/ Sun, 01 Jul 2012 04:00:00 GMT One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team. Direct Marketing News If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified. http://www.dmnews.com/woodworking-supply-retailers-strategic-retargeting-campaign-a-model-of-success/article/242915/ Fri, 01 Jun 2012 04:00:00 GMT If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified. Direct Marketing News Shasta pairs up with SnapTags to build out its mobile CRM. http://www.dmnews.com/snap-tag-and-pop/article/243458/ Wed, 30 May 2012 21:41:43 GMT Shasta pairs up with SnapTags to build out its mobile CRM. Direct Marketing News