http://www.dmnews.com/crm-database/topic/3812/ Articles tagged with CRM/database from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries. http://www.dmnews.com/friendlys-ice-cream-launches-online-ordering-system-loyalty-program/article/231692/ Mon, 12 Mar 2012 20:43:54 GMT Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries. Direct Marketing News Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business. http://www.dmnews.com/marketers-must-use-mobile-to-encourage-brand-loyalty/article/228988/ Thu, 01 Mar 2012 05:00:00 GMT Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business. Direct Marketing News At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool. http://www.dmnews.com/social-marketers-may-the-salesforce-be-with-you/article/217903/ Wed, 30 Nov 2011 21:24:14 GMT At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool. Direct Marketing News Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies. http://www.dmnews.com/oracle-agrees-to-acquire-endeca/article/214741/ Wed, 19 Oct 2011 18:07:33 GMT Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies. Direct Marketing News Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board. http://www.dmnews.com/alterian-cofounders-resign-due-to-recent-failures/article/214405/ Fri, 14 Oct 2011 18:26:42 GMT Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board. Direct Marketing News Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels. http://www.dmnews.com/qa-ragini-bhalla-director-of-marketing-and-communications-at-fantasy-interactive/article/213037/ Wed, 28 Sep 2011 16:05:34 GMT Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels. Direct Marketing News Look to competitors and companies outside of your industry to develop enhanced customer experiences. http://www.dmnews.com/looking-outside-your-industry-to-keep-customers-inside-your-organization/article/212998/ Wed, 28 Sep 2011 13:56:00 GMT Look to competitors and companies outside of your industry to develop enhanced customer experiences. Direct Marketing News Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup. http://www.dmnews.com/infogroup-sues-guptas-new-firm-over-trade-secrets/article/212432/ Tue, 20 Sep 2011 18:04:59 GMT Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup. Direct Marketing News Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment. http://www.dmnews.com/kellogg-picks-epsilon-for-crm-database-work/article/210200/ Tue, 23 Aug 2011 18:49:23 GMT Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment. Direct Marketing News Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels. http://www.dmnews.com/qa-andrew-marcus-media-one-ceo/article/209389/ Wed, 10 Aug 2011 17:50:09 GMT Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels. 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