http://www.dmnews.com/crm/topic/3811/ Articles tagged with CRM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. http://www.dmnews.com/marketers-must-understand-engage-and-deliver/article/291643/ Thu, 02 May 2013 14:29:58 GMT Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. Direct Marketing News A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises. http://www.dmnews.com/lead-management-builds-a-united-front-for-marketing/article/291070/ Mon, 29 Apr 2013 20:32:10 GMT A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises. Direct Marketing News Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships. http://www.dmnews.com/three-upgrades-retailers-must-make-in-their-crm-ops/article/287944/ Mon, 08 Apr 2013 21:18:43 GMT Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships. Direct Marketing News Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications. http://www.dmnews.com/got-hyper-personalization/article/287430/ Thu, 04 Apr 2013 13:36:09 GMT Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications. Direct Marketing News The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. http://www.dmnews.com/customer-focus-bridges-short-and-long-term-success/article/286335/ Mon, 01 Apr 2013 04:00:00 GMT The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. Direct Marketing News A new recipe for cooking up customer data has this direct seller of groceries in growth mode. http://www.dmnews.com/freshdirects-secret-to-tantalizing-its-customers/article/285998/ Mon, 01 Apr 2013 04:00:00 GMT A new recipe for cooking up customer data has this direct seller of groceries in growth mode. Direct Marketing News Relevance in high-priority customer interactions builds long-term loyalty. http://www.dmnews.com/you-know-me-dont-you/article/284557/ Mon, 01 Apr 2013 04:00:00 GMT Relevance in high-priority customer interactions builds long-term loyalty. Direct Marketing News The auto insurer signs new three-year deal with the CRM agency. http://www.dmnews.com/gmac-re-ups-with-merkle/article/282964/ Mon, 04 Mar 2013 21:53:27 GMT The auto insurer signs new three-year deal with the CRM agency. Direct Marketing News Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. http://www.dmnews.com/its-always-the-quiet-ones/article/280092/ Tue, 12 Feb 2013 18:13:54 GMT Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. Direct Marketing News The holding company aims to create the world's top digital agency. http://www.dmnews.com/publicis-groupe-merges-digitas-and-lbi/article/279211/ Tue, 05 Feb 2013 21:49:52 GMT The holding company aims to create the world's top digital agency. Direct Marketing News