http://www.dmnews.com/conference/topic/3799/ Articles tagged with conference from Direct Marketing News Direct Marketing News web@haymarketmedia.com no According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help. http://www.dmnews.com/just-ask-watson-ibm-unveils-the-watson-engagement-advisor/article/294283/ Tue, 21 May 2013 17:06:22 GMT According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help. Direct Marketing News Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity. http://www.dmnews.com/lilo-nah-our-page-six-get-a-load-of-the-caples-creatives/article/272273/ Wed, 12 Dec 2012 14:19:51 GMT Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity. Direct Marketing News Dreamforce is Norcal's Disneyland. http://www.dmnews.com/c-levels-befriend-the-social-enterprise/article/259904/ Thu, 20 Sep 2012 16:03:16 GMT Dreamforce is Norcal's Disneyland. Direct Marketing News IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world. http://www.dmnews.com/ama-taps-ibms-smarter-commerce-suite/article/257720/ Fri, 07 Sep 2012 03:54:00 GMT IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world. Direct Marketing News There's a new member of the C-suite—it's you! http://www.dmnews.com/imagine-me-and-youin-the-c-suite/article/257626/ Wed, 05 Sep 2012 15:39:15 GMT There's a new member of the C-suite—it's you! Direct Marketing News I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover. http://www.dmnews.com/news-flash-adobe-symposium-contained-no-news/article/245788/ Thu, 14 Jun 2012 20:40:14 GMT I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover. Direct Marketing News Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company. http://www.dmnews.com/mma-forum-mobile-insights-from-coca-cola/article/245599/ Wed, 13 Jun 2012 18:44:53 GMT Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company. Direct Marketing News Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications. http://www.dmnews.com/pitney-bowes-seeks-to-expand-into-digital-marketing-spaces/article/245586/ Wed, 13 Jun 2012 17:00:23 GMT Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications. Direct Marketing News Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. http://www.dmnews.com/mma-forum-mobile-turns-traditional-video-on-its-head/article/245328/ Tue, 12 Jun 2012 16:07:03 GMT Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. Direct Marketing News More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City. http://www.dmnews.com/mma-forum-mobile-social-is-on-the-rise/article/245217/ Mon, 11 Jun 2012 16:57:11 GMT More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City. Direct Marketing News