http://www.dmnews.com/clickability/topic/3792/ Articles tagged with Clickability from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers are getting sharper at attributing which online ad impressions lead to conversions. http://www.dmnews.com/the-click-that-counts/article/274006/ Tue, 01 Jan 2013 05:00:00 GMT Marketers are getting sharper at attributing which online ad impressions lead to conversions. Direct Marketing News Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers. http://www.dmnews.com/4-compelling-ways-to-drive-clicks/article/270051/ Sat, 01 Dec 2012 05:00:00 GMT Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers. Direct Marketing News In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. http://www.dmnews.com/5-meaningful-numbers-that-dont-lie/article/270049/ Sat, 01 Dec 2012 05:00:00 GMT In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. Direct Marketing News As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter. http://www.dmnews.com/the-keys-to-improved-email-marketing-effectiveness/article/270429/ Sat, 01 Dec 2012 05:00:00 GMT As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter. Direct Marketing News According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. http://www.dmnews.com/silverpop-study-finds-success-in-personalized-behavior-based-email-content/article/251451/ Mon, 23 Jul 2012 21:25:26 GMT According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. Direct Marketing News E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget. http://www.dmnews.com/payvment-debuts-one-click-facebook-ad-purchasing/article/246440/ Tue, 19 Jun 2012 19:46:53 GMT E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget. Direct Marketing News Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. http://www.dmnews.com/plug-ins-search-marketing/article/217274/ Thu, 01 Dec 2011 05:00:00 GMT Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. Direct Marketing News http://www.dmnews.com/irishcentralcom-launches-in-time-for-the-holiday/article/150643/ Tue, 17 Mar 2009 14:42:22 GMT Direct Marketing News