http://www.dmnews.com/brand-loyalty/topic/3771/ Articles tagged with brand loyalty from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. http://www.dmnews.com/its-always-the-quiet-ones/article/280092/ Tue, 12 Feb 2013 18:13:54 GMT Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. Direct Marketing News Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. http://www.dmnews.com/connect-with-power-moms-through-their-trusted-causes/article/231606/ Tue, 13 Mar 2012 04:00:00 GMT Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. Direct Marketing News In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms. http://www.dmnews.com/customer-loyalty-strategies-determine-the-department-store-champion/article/220910/ Sun, 01 Jan 2012 05:00:00 GMT In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms. Direct Marketing News The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model. http://www.dmnews.com/ride-word-of-mouth-movement/article/221031/ Sun, 01 Jan 2012 05:00:00 GMT The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model. Direct Marketing News Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder. http://www.dmnews.com/thank-goodness-for-darla/article/210294/ Thu, 01 Sep 2011 04:00:00 GMT Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder. Direct Marketing News Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products. http://www.dmnews.com/steve-jobs-resignation-will-it-change-the-way-consumers-see-apple/article/210482/ Thu, 25 Aug 2011 18:37:12 GMT Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products. Direct Marketing News Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8. The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said. http://www.dmnews.com/organic-futurebrand-exec-launches-consultancy/article/195926/ Tue, 08 Feb 2011 21:56:00 GMT Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8. The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said. Direct Marketing News Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown. http://www.dmnews.com/millward-brown-rebrands-qualitative-unit/article/178884/ Tue, 14 Sep 2010 19:34:31 GMT Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown. Direct Marketing News Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore. http://www.dmnews.com/are-your-customers-falling-in-love-with-your-competitors-brands/article/172946/ Mon, 21 Jun 2010 19:53:43 GMT Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore. Direct Marketing News http://www.dmnews.com/reflection-on-loyalty-defection/article/150777/ Wed, 05 Aug 2009 02:56:17 GMT Direct Marketing News