http://www.dmnews.com/book/topic/3768/ Articles tagged with book from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized? http://www.dmnews.com/thanks-for-the-uhlucite-frame-with-your-company-logo-on-it-not/article/262075/ Wed, 03 Oct 2012 16:39:58 GMT Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized? Direct Marketing News Marketo CEO Phil Fernandez answers our questions about the future of marketing. http://www.dmnews.com/qa-phil-fernandez-ceo-marketo/article/240412/ Wed, 09 May 2012 20:23:09 GMT Marketo CEO Phil Fernandez answers our questions about the future of marketing. Direct Marketing News HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement. http://www.dmnews.com/its-alive-harpercollins-augments-reality/article/229148/ Thu, 01 Mar 2012 05:00:00 GMT HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement. Direct Marketing News Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company. http://www.dmnews.com/amazoncom-net-sales-marketing-expenses-up/article/208437/ Tue, 26 Jul 2011 20:41:18 GMT Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company. Direct Marketing News Amazon.com agreed to acquire online bookseller The Book Depository International, a UK-based retailer, on July 4.The Book Depository reported sales of $173.5 million in the 12 months ending in June. http://www.dmnews.com/amazoncom-to-acquire-book-depository/article/206798/ Tue, 05 Jul 2011 16:49:41 GMT Amazon.com agreed to acquire online bookseller The Book Depository International, a UK-based retailer, on July 4.The Book Depository reported sales of $173.5 million in the 12 months ending in June. Direct Marketing News Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million. http://www.dmnews.com/amazon-q1-sales-up-net-income-down-as-marketing-expenses-balloon/article/201538/ Tue, 26 Apr 2011 21:30:21 GMT Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million. Direct Marketing News The closing of my neighborhood Borders reinforces my love for physical books and reaffirms my disinterest in e-reading. http://www.dmnews.com/my-travels-with-hemingway-and-the-godfather-why-you-can-shove-your-e-reader/article/200525/ Tue, 12 Apr 2011 14:41:24 GMT The closing of my neighborhood Borders reinforces my love for physical books and reaffirms my disinterest in e-reading. Direct Marketing News While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era. http://www.dmnews.com/scholastic-turns-to-data-loyalty-in-renewed-push-for-book-clubs/article/178212/ Fri, 03 Sep 2010 15:05:04 GMT While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era. Direct Marketing News http://www.dmnews.com/borders-gets-social-online/article/150427/ Mon, 08 Sep 2008 18:01:16 GMT Direct Marketing News