http://www.dmnews.com/beverage-marketing/topic/3758/ Articles tagged with beverage marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier. http://www.dmnews.com/tennis-star-sexes-up-classic-champagne-brand/article/278258/ Fri, 01 Feb 2013 05:00:00 GMT Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier. Direct Marketing News If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do? http://www.dmnews.com/november-2012-marketing-challenge-answers/article/273957/ Tue, 01 Jan 2013 05:00:00 GMT If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do? Direct Marketing News Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. http://www.dmnews.com/uks-strongbow-pops-its-top-with-a-digital-bottle-cap/article/274010/ Tue, 01 Jan 2013 05:00:00 GMT Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. Direct Marketing News Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull. http://www.dmnews.com/red-bulls-social-free-fall/article/270014/ Sat, 01 Dec 2012 05:00:00 GMT Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull. Direct Marketing News R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario. http://www.dmnews.com/washington-state-winery-urges-women-to-take-a-well-deserved-minute-to-relax/article/269861/ Sat, 01 Dec 2012 05:00:00 GMT R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario. Direct Marketing News A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge. http://www.dmnews.com/bad-branding-causes-diet-dazzle-to-lose-its-luster/article/265240/ Thu, 01 Nov 2012 04:00:00 GMT A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge. Direct Marketing News North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat. http://www.dmnews.com/iconic-southern-soda-brand-cheerwine-raises-funds-and-spirits-with-a-sweet-charity-concert/article/265298/ Thu, 01 Nov 2012 04:00:00 GMT North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat. Direct Marketing News Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean. http://www.dmnews.com/perrier-cans-have-a-svelte-new-look/article/263512/ Tue, 16 Oct 2012 04:00:00 GMT Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean. Direct Marketing News White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance. http://www.dmnews.com/ultimat-says-no-way-to-all-work-and-no-play/article/260489/ Mon, 01 Oct 2012 04:00:00 GMT White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance. Direct Marketing News Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21. http://www.dmnews.com/the-young-and-the-hip-drink-in-rum-brands-messaging/article/251386/ Wed, 01 Aug 2012 04:00:00 GMT Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21. Direct Marketing News