http://www.dmnews.com/aol/topic/3734/ Articles tagged with AOL from Direct Marketing News Direct Marketing News web@haymarketmedia.com no AOL launches Pictela Enterprise ad publishing platform http://www.dmnews.com/aol-launches-pictela-enterprise-ad-publishing-platform/article/229523/ Mon, 27 Feb 2012 16:40:34 GMT AOL launches Pictela Enterprise ad publishing platform Direct Marketing News The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online. http://www.dmnews.com/white-house-unveils-consumer-privacy-bill-of-rights/article/229032/ Thu, 23 Feb 2012 17:11:25 GMT The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online. Direct Marketing News Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue. http://www.dmnews.com/choosing-the-right-mobile-ad-network-for-your-brand/article/220745/ Sun, 01 Jan 2012 05:00:00 GMT Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue. Direct Marketing News AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. http://www.dmnews.com/aol-promotes-norton-to-head-of-sales/article/218797/ Fri, 09 Dec 2011 20:28:08 GMT AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team. Direct Marketing News Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. http://www.dmnews.com/yahoo-to-limit-dsp-access-to-inventory/article/217962/ Thu, 01 Dec 2011 19:12:32 GMT Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. Direct Marketing News Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges. http://www.dmnews.com/qa-don-kennedy-svp-of-network-sales-aol-advertising/article/217226/ Mon, 21 Nov 2011 14:58:53 GMT Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges. Direct Marketing News Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million. http://www.dmnews.com/aol-ad-revenue-up-while-search-slides/article/215875/ Wed, 02 Nov 2011 17:43:42 GMT Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million. Direct Marketing News U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer. http://www.dmnews.com/does-mobile-advertising-merit-18-billion-in-2012/article/215722/ Mon, 31 Oct 2011 19:17:46 GMT U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer. Direct Marketing News AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports. http://www.dmnews.com/aol-microsoft-yahoo-to-share-display-ad-inventory/article/212006/ Wed, 14 Sep 2011 18:34:49 GMT AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports. Direct Marketing News AOL's global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with the prior year. The second quarter was the unit's first period of year-over-year revenue growth since Q2 2008. AOL's global advertising business contributed 59% of the company's total revenue in the quarter. http://www.dmnews.com/aol-global-ad-revenue-grows-net-income-falls/article/209304/ Tue, 09 Aug 2011 14:37:27 GMT AOL's global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with the prior year. The second quarter was the unit's first period of year-over-year revenue growth since Q2 2008. AOL's global advertising business contributed 59% of the company's total revenue in the quarter. Direct Marketing News