http://www.dmnews.com/airline-loyalty/topic/3726/ Articles tagged with airline loyalty from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class. http://www.dmnews.com/flying-the-friendlier-skies/article/269294/ Wed, 21 Nov 2012 14:00:00 GMT Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class. Direct Marketing News Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. http://www.dmnews.com/marriott-and-jetblue-launch-joint-loyalty-program-initiative/article/201964/ Mon, 02 May 2011 18:45:06 GMT Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel. Direct Marketing News This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up. http://www.dmnews.com/airlines-still-dont-get-it/article/200799/ Fri, 15 Apr 2011 19:15:24 GMT This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up. Direct Marketing News American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members. http://www.dmnews.com/american-airlines-british-airways-promote-loyalty-contest-through-social-media/article/200642/ Wed, 13 Apr 2011 19:49:47 GMT American Airlines and British Airways began promoting the "Miles Millionaire" loyalty contest on Facebook, Twitter and YouTube on April 12 to acquire new program members. The contest, developed by OgilvyOne, is targeting existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members. Direct Marketing News Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline. http://www.dmnews.com/virgin-america-launches-loyalty-program-for-smbs/article/198483/ Wed, 16 Mar 2011 18:44:31 GMT Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program, Elevate Inc., is designed to reward companies that spend a minimum of $20,000 per year on travel with the airline. Direct Marketing News Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions. http://www.dmnews.com/southwest-revamps-rapid-rewards-program/article/193787/ Thu, 06 Jan 2011 15:32:10 GMT Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions. Direct Marketing News When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion. http://www.dmnews.com/southwest-celebrates-1-million-facebook-fans-with-rewards-promotion/article/192024/ Wed, 01 Dec 2010 21:01:54 GMT When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion. Direct Marketing News Airline's campaign connects with small businesses using real-life essays and videos. http://www.dmnews.com/british-airways-promotes-face-time-for-businesses-in-online-contest/article/189747/ Mon, 01 Nov 2010 04:02:00 GMT Airline's campaign connects with small businesses using real-life essays and videos. Direct Marketing News I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky. http://www.dmnews.com/missed-opportunity-due-to-in-flight-drama/article/177245/ Fri, 20 Aug 2010 16:30:00 GMT I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky. Direct Marketing News JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs. http://www.dmnews.com/loyalty-takes-flight-at-jetblue/article/156061/ Mon, 26 Oct 2009 04:00:00 GMT JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs. Direct Marketing News