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        <title>Articles tagged with Adwords from Direct Marketing News</title>
        <link>http://www.dmnews.com/adwords/topic/3724/</link>
        <description>Articles tagged with Adwords from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Google enhances AdWords</title>
          <description>Google introduced two capabilities and enhanced an existing feature to its AdWords Product, said Richard Holden, a Google product management director. The optimized AdWords provides more precision via advanced targeting by zip code, enables advertisers to create a single ad for multiple locations and improves on the existing Advanced Location Targeting feature.</description>
          <link>http://www.dmnews.com/google-enhances-adwords/article/235241/</link>
          <pubDate>Thu, 05 Apr 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Google introduced two capabilities and enhanced an existing feature to its AdWords Product, said Richard Holden, a Google product management director. The optimized AdWords provides more precision via advanced targeting by zip code, enables advertisers to create a single ad for multiple locations and improves on the existing Advanced Location Targeting feature.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Google pays $500M to settle federal charges </title>
          <description>Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the &quot;unlawful importation&quot; of prescription drugs, according to the Justice Department.</description>
          <link>http://www.dmnews.com/google-pays-500m-to-settle-federal-charges/article/210283/</link>
          <pubDate>Wed, 24 Aug 2011 19:15:53 GMT</pubDate>
          <itunes:summary>Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the &quot;unlawful importation&quot; of prescription drugs, according to the Justice Department.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Twitter buys keyword management firm AdGrok</title>
          <description>Twitter has acquired keyword bid management platform AdGrok, the companies said May 31. AdGrok employees have joined Twitter&apos;s revenue engineering team, with plans to discontinue AdGrok&apos;s Google AdWords management product on June 30.</description>
          <link>http://www.dmnews.com/twitter-buys-keyword-management-firm-adgrok/article/204222/</link>
          <pubDate>Tue, 31 May 2011 20:26:22 GMT</pubDate>
          <itunes:summary>Twitter has acquired keyword bid management platform AdGrok, the companies said May 31. AdGrok employees have joined Twitter&apos;s revenue engineering team, with plans to discontinue AdGrok&apos;s Google AdWords management product on June 30.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Google Maps missed opportunity? </title>
          <description></description>
          <link>http://www.dmnews.com/google-maps-missed-opportunity/article/150790/</link>
          <pubDate>Fri, 17 Jul 2009 15:07:41 GMT</pubDate>
          <itunes:summary></itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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