http://www.dmnews.com/adobe/topic/3719/ Articles tagged with Adobe from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang. http://www.dmnews.com/no-bscommunicate-in-a-way-clients-understand/article/270756/ Mon, 03 Dec 2012 12:00:00 GMT Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang. Direct Marketing News Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing. http://www.dmnews.com/digital-marketing-mastery-in-the-b2b-world/article/269846/ Sat, 01 Dec 2012 05:00:00 GMT Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing. Direct Marketing News I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover. http://www.dmnews.com/news-flash-adobe-symposium-contained-no-news/article/245788/ Thu, 14 Jun 2012 20:40:14 GMT I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover. Direct Marketing News While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative. http://www.dmnews.com/facebook-marketing-tweaks-make-impact/article/237420/ Tue, 01 May 2012 04:00:00 GMT While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative. Direct Marketing News Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures. http://www.dmnews.com/new-technology-and-digital-experience-make-temporary-retail-stores-really-pop/article/237425/ Tue, 01 May 2012 04:00:00 GMT Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures. Direct Marketing News Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems. http://www.dmnews.com/adobe-tablet-users-spend-54-more-than-smartphone-shoppers/article/223729/ Wed, 18 Jan 2012 21:48:21 GMT Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems. Direct Marketing News U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier. http://www.dmnews.com/study-us-search-spend-up-14/article/223153/ Fri, 13 Jan 2012 21:08:47 GMT U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier. Direct Marketing News I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. http://www.dmnews.com/yahoo-can-buy-itself-back-into-the-display-market/article/222266/ Mon, 09 Jan 2012 15:00:00 GMT I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities. Direct Marketing News Apple hired Todd Teresi to head its iAd business, according to reports. http://www.dmnews.com/apple-taps-new-head-of-iad/article/221992/ Thu, 05 Jan 2012 20:53:08 GMT Apple hired Todd Teresi to head its iAd business, according to reports. Direct Marketing News Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed. http://www.dmnews.com/adobe-to-acquire-efficient-frontier/article/217895/ Wed, 30 Nov 2011 20:10:44 GMT Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed. Direct Marketing News