http://www.dmnews.com/social-shopping/topic/3550/ Articles tagged with Social Shopping from Direct Marketing News Direct Marketing News web@haymarketmedia.com no E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software. http://www.dmnews.com/beadaholiques-refashioned-email-program-sparkles/article/260107/ Mon, 01 Oct 2012 04:00:00 GMT E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software. Direct Marketing News Facebook's ubiquitous reach now extends into the social commerce arena. http://www.dmnews.com/friending-e-commerce/article/242749/ Fri, 01 Jun 2012 04:00:00 GMT Facebook's ubiquitous reach now extends into the social commerce arena. Direct Marketing News Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network. http://www.dmnews.com/express-launches-social-shopping-catalog/article/202039/ Tue, 03 May 2011 17:30:45 GMT Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network. Direct Marketing News Marketers are beginning to take better advantage of opportunities within social media as the Web continues to evolve from an informational to a social space, said Dan Rose, VP of partnerships and platform marketing at Facebook, during an April 6 keynote address at the Bazaarvoice Social Commerce Summit. http://www.dmnews.com/marketers-find-more-opportunity-on-social-web-facebook-vp/article/200094/ Wed, 06 Apr 2011 17:06:10 GMT Marketers are beginning to take better advantage of opportunities within social media as the Web continues to evolve from an informational to a social space, said Dan Rose, VP of partnerships and platform marketing at Facebook, during an April 6 keynote address at the Bazaarvoice Social Commerce Summit. Direct Marketing News Custom clothing company J. Hilburn launched its first e-commerce website on March 23. The site, which the company created in-house, features sophisticated social media and e-mail sharing mechanisms. Prior to the launch, J. Hilburn's products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions. http://www.dmnews.com/j-hilburn-launches-first-e-commerce-portal/article/198921/ Wed, 23 Mar 2011 11:00:00 GMT Custom clothing company J. Hilburn launched its first e-commerce website on March 23. The site, which the company created in-house, features sophisticated social media and e-mail sharing mechanisms. Prior to the launch, J. Hilburn's products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions. Direct Marketing News Sierra Trading Post recently joined the legion of brands with e-commerce-enabled Facebook pages. That the retailer added a Facebook commerce site is not entirely novel; the first Facebook store launched in 2009. http://www.dmnews.com/sierra-trading-doubles-its-e-commerce-conversion-rate-with-facebook/article/198824/ Mon, 21 Mar 2011 19:00:00 GMT Sierra Trading Post recently joined the legion of brands with e-commerce-enabled Facebook pages. That the retailer added a Facebook commerce site is not entirely novel; the first Facebook store launched in 2009. Direct Marketing News Kaboodle, a Hearst Corp.-owned and operated social commerce website, has named Steven Chien CMO. The e-commerce retailer said March 9 it will also relaunch its website in June. Chien will replace Shari Gunn, who left the company in January to become VP of e-commerce at women's clothing retailer Wet Seal. http://www.dmnews.com/kaboodle-names-chien-cmo-plans-june-site-relaunch/article/197980/ Wed, 09 Mar 2011 18:42:15 GMT Kaboodle, a Hearst Corp.-owned and operated social commerce website, has named Steven Chien CMO. The e-commerce retailer said March 9 it will also relaunch its website in June. Chien will replace Shari Gunn, who left the company in January to become VP of e-commerce at women's clothing retailer Wet Seal. Direct Marketing News Daily deal competitors Groupon and LivingSocial went for the laugh with their Super Bowl ads and, to some degree, they got it. Yet, in the process, these two brands might have missed a bigger opportunity. http://www.dmnews.com/groupon-livingsocial-super-bowl-debuts-missed-opportunity/article/195809/ Mon, 07 Feb 2011 15:29:39 GMT Daily deal competitors Groupon and LivingSocial went for the laugh with their Super Bowl ads and, to some degree, they got it. Yet, in the process, these two brands might have missed a bigger opportunity. Direct Marketing News Many brands are finding that the next frontier in e-commerce is the place where consumers prefer to spend their time online: social networks, such as Facebook. Direct Connect talks with Blake Brysha, senior marketing manager at PowerReviews, about how retailers are taking advantage of consumers' need to interact with others on the Web. http://www.dmnews.com/why-retailers-are-experimenting-with-facebook/article/193509/ Thu, 30 Dec 2010 19:22:54 GMT Many brands are finding that the next frontier in e-commerce is the place where consumers prefer to spend their time online: social networks, such as Facebook. Direct Connect talks with Blake Brysha, senior marketing manager at PowerReviews, about how retailers are taking advantage of consumers' need to interact with others on the Web. Direct Marketing News Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews company, launched Mass Relevance earlier this month. The company's goal is to help consumer brands aggregate social media conversations and use that content in their marketing. Decker spoke with Direct Marketing News about his goals for the agency. http://www.dmnews.com/qa-sam-decker-ceo-of-mass-relevance/article/193413/ Tue, 28 Dec 2010 22:55:25 GMT Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews company, launched Mass Relevance earlier this month. The company's goal is to help consumer brands aggregate social media conversations and use that content in their marketing. Decker spoke with Direct Marketing News about his goals for the agency. Direct Marketing News