http://www.dmnews.com/consumer-behavior/topic/3513/ Articles tagged with Consumer Behavior from Direct Marketing News Direct Marketing News web@haymarketmedia.com no 5 lessons any marketer can take from the playbooks of successful mobile gaming companies. http://www.dmnews.com/what-marketers-can-learn-from-gaming/article/284836/ Thu, 21 Mar 2013 11:00:00 GMT 5 lessons any marketer can take from the playbooks of successful mobile gaming companies. Direct Marketing News Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase. http://www.dmnews.com/customers-take-a-seat-in-the-boardroom/article/264123/ Fri, 19 Oct 2012 17:00:00 GMT Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase. Direct Marketing News Geo-targeting cell phone users may be cutting edge, but it's non-essential according to a new study maintaining that 68% of mobile phone use occurs in the home. http://www.dmnews.com/is-mobile-really-well-mobile/article/262081/ Wed, 03 Oct 2012 17:05:59 GMT Geo-targeting cell phone users may be cutting edge, but it's non-essential according to a new study maintaining that 68% of mobile phone use occurs in the home. Direct Marketing News Just because a single consumer doesn't individually impact a company's bottom line, doesn't mean he or she isn't an influencer. Even one person can make a difference. Or fight forest fires. Something like that. http://www.dmnews.com/fun-with-acronyms-return-on-influencer/article/256592/ Wed, 29 Aug 2012 15:38:17 GMT Just because a single consumer doesn't individually impact a company's bottom line, doesn't mean he or she isn't an influencer. Even one person can make a difference. Or fight forest fires. Something like that. Direct Marketing News Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. http://www.dmnews.com/targeted-consumer-marketing-tactics-tip-the-scale-for-one-super-sized-weight-loss-program/article/251382/ Wed, 01 Aug 2012 04:00:00 GMT Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. Direct Marketing News In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas. http://www.dmnews.com/epsilons-holiday-trend-report-finds-marketers-are-off-on-timing/article/251908/ Wed, 25 Jul 2012 21:08:35 GMT In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas. Direct Marketing News Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor. http://www.dmnews.com/conductor-search-marketing-increases-brand-lift/article/251458/ Tue, 24 Jul 2012 13:00:00 GMT Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor. Direct Marketing News Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board. http://www.dmnews.com/eyeona-inc-recruits-former-best-buy-and-yahoo-execs/article/246808/ Thu, 21 Jun 2012 19:52:36 GMT Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board. Direct Marketing News Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study. http://www.dmnews.com/study-70-of-consumers-welcome-mobile-ads/article/241637/ Thu, 17 May 2012 17:54:13 GMT Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study. Direct Marketing News Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases. http://www.dmnews.com/consumer-commitment-phobes-force-companies-to-change-strategies/article/237313/ Thu, 19 Apr 2012 19:37:11 GMT Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases. Direct Marketing News