http://www.dmnews.com/local-search/topic/3366/ Articles tagged with Local Search from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The VP of local search solutions at Rio SEO predicts local search trends for 2013. http://www.dmnews.com/facebook-a-growing-presence-in-local-search/article/280990/ Tue, 19 Feb 2013 22:42:35 GMT The VP of local search solutions at Rio SEO predicts local search trends for 2013. Direct Marketing News A top priority for marketers trying to connect with customers through mobile is accuracy. http://www.dmnews.com/clean-data-for-local-search/article/260393/ Mon, 01 Oct 2012 04:00:00 GMT A top priority for marketers trying to connect with customers through mobile is accuracy. Direct Marketing News Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated. http://www.dmnews.com/no-guts-no-glory/article/260541/ Mon, 01 Oct 2012 04:00:00 GMT Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated. Direct Marketing News Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer. http://www.dmnews.com/solomo-marketing-hits-the-spot/article/260394/ Mon, 01 Oct 2012 04:00:00 GMT Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer. Direct Marketing News Managing online business listings requires a long-term, strategic marketing strategy for maintaining information across many local search platforms. http://www.dmnews.com/increase-search-and-visibility/article/251319/ Wed, 01 Aug 2012 04:00:00 GMT Managing online business listings requires a long-term, strategic marketing strategy for maintaining information across many local search platforms. Direct Marketing News Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings. http://www.dmnews.com/rio-seo-bolsters-search-with-top-local-search-acquisition/article/244414/ Tue, 05 Jun 2012 20:48:35 GMT Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings. Direct Marketing News Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking. http://www.dmnews.com/report-more-than-half-of-local-marketing-efforts-underperform/article/215702/ Mon, 31 Oct 2011 17:30:24 GMT Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking. Direct Marketing News Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services. http://www.dmnews.com/google-adds-restaurant-reviews-giant-zagat-to-menu/article/211479/ Thu, 08 Sep 2011 16:12:05 GMT Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services. Direct Marketing News Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group. http://www.dmnews.com/yellow-pages-association-rebrands-as-local-search-association/article/200801/ Mon, 18 Apr 2011 01:00:00 GMT Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group. Direct Marketing News Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report. http://www.dmnews.com/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/article/198835/ Mon, 21 Mar 2011 20:28:47 GMT Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report. Direct Marketing News