http://www.dmnews.com/ad-agency/topic/3360/ Articles tagged with Ad Agency from Direct Marketing News Direct Marketing News web@haymarketmedia.com no If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency? http://www.dmnews.com/on-heels-of-sc-johnson-loss-layoffs-another-strikeout-for-draftfcb/article/209960/ Fri, 19 Aug 2011 15:50:12 GMT If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency? Direct Marketing News Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline. http://www.dmnews.com/foster-grant-debuts-integrated-marketing-campaign/article/200819/ Mon, 18 Apr 2011 04:00:00 GMT Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline. Direct Marketing News Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest. http://www.dmnews.com/agencies-eye-growth-in-asia-pacific/article/181682/ Mon, 01 Nov 2010 04:05:00 GMT Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest. Direct Marketing News Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?" http://www.dmnews.com/banner-ad-flies-build-book-show-buzz/article/156736/ Sat, 31 Oct 2009 05:01:36 GMT Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?" Direct Marketing News Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network. http://www.dmnews.com/michelin-launches-20-million-ad-campaign-featuring-digital-and-direct-elements/article/151617/ Tue, 06 Oct 2009 20:56:02 GMT Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network. Direct Marketing News http://www.dmnews.com/bumbling-agency-bobbleheads-bungle-e-mail/article/150823/ Fri, 04 Sep 2009 12:54:30 GMT Direct Marketing News http://www.dmnews.com/sex-at-an-ad-agency-office/article/150522/ Wed, 26 Nov 2008 18:32:09 GMT Direct Marketing News http://www.dmnews.com/paul-gunning-takes-over-as-ddb-ceo-for-digital/article/150352/ Mon, 09 Jun 2008 15:04:19 GMT Direct Marketing News