http://www.dmnews.com/ibm-interactive/topic/336/ Articles tagged with IBM Interactive from Direct Marketing News Direct Marketing News web@haymarketmedia.com no IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration. http://www.dmnews.com/ibm-encourages-cmo-cio-interaction/article/258075/ Fri, 07 Sep 2012 17:47:34 GMT IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration. Direct Marketing News Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million. http://www.dmnews.com/ibm-to-acquire-unica-for-480-million/article/176885/ Fri, 13 Aug 2010 16:24:49 GMT Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million. Direct Marketing News