http://www.dmnews.com/advertising-agency/topic/3359/ Articles tagged with Advertising Agency from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Groupon, Netflix, Sears, Draftfcb and Infogroup baffled and impressed us in 2011. http://www.dmnews.com/five-companies-to-watch-in-2012/article/221522/ Tue, 03 Jan 2012 17:38:59 GMT Groupon, Netflix, Sears, Draftfcb and Infogroup baffled and impressed us in 2011. Direct Marketing News The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen. http://www.dmnews.com/boston-bruins-name-arnold-aor-drop-mullen/article/210011/ Fri, 19 Aug 2011 21:06:37 GMT The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen. Direct Marketing News If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency? http://www.dmnews.com/on-heels-of-sc-johnson-loss-layoffs-another-strikeout-for-draftfcb/article/209960/ Fri, 19 Aug 2011 15:50:12 GMT If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency? Direct Marketing News Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion. http://www.dmnews.com/omnicom-specialty-marketing-crm-grow-in-q1/article/200997/ Tue, 19 Apr 2011 14:59:47 GMT Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion. Direct Marketing News With a European fiscal crisis threatening its main source of income, the Canary Islands tourism office asked its ad agency for something bold. The result combined the Internet, social media and old-fashioned door-to-door selling to send a traditional media and public relations campaign over the top. http://www.dmnews.com/canary-islands-recruits-locals-to-promote-tourism/article/174826/ Sun, 18 Jul 2010 18:31:23 GMT With a European fiscal crisis threatening its main source of income, the Canary Islands tourism office asked its ad agency for something bold. The result combined the Internet, social media and old-fashioned door-to-door selling to send a traditional media and public relations campaign over the top. Direct Marketing News Chrysler Group has hired four agencies to handle advertising for its brands. Last month, Chrysler hired Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. http://www.dmnews.com/month-after-meredith-hire-chrysler-picks-roster-of-ad-agencies/article/160729/ Wed, 06 Jan 2010 17:47:42 GMT Chrysler Group has hired four agencies to handle advertising for its brands. Last month, Chrysler hired Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. Direct Marketing News Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy. http://www.dmnews.com/digital-insider-patrick-moorhead-vp-director-of-mobile-platforms-draftfcb-chicago-on-mobiles-growing-prominence/article/159205/ Mon, 07 Dec 2009 23:08:03 GMT Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy. Direct Marketing News Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report. http://www.dmnews.com/internet-advertising-to-garner-15-share-of-global-ad-spend-in-2010/article/149449/ Tue, 22 Sep 2009 20:42:08 GMT Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report. Direct Marketing News