http://www.dmnews.com/integrated-marketing/topic/3356/ Articles tagged with Integrated Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach. http://www.dmnews.com/building-direct-connections/article/290484/ Wed, 01 May 2013 04:00:00 GMT Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach. Direct Marketing News Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. http://www.dmnews.com/dont-fear-the-data/article/290061/ Wed, 01 May 2013 04:00:00 GMT Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. Direct Marketing News Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels. http://www.dmnews.com/watch-this-comcast-and-directv-square-off/article/290221/ Wed, 24 Apr 2013 11:00:00 GMT Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels. Direct Marketing News Marginal return analysis helps marketers identify the optimal multichannel marketing mix. http://www.dmnews.com/an-elixir-for-digital-marketing-health/article/288469/ Thu, 11 Apr 2013 18:28:32 GMT Marginal return analysis helps marketers identify the optimal multichannel marketing mix. Direct Marketing News How IKEA's marketing is changing with the times. http://www.dmnews.com/compartments-are-for-furniture-not-marketing-an-interview-with-ikea-usas-cmo/article/286730/ Mon, 01 Apr 2013 16:00:00 GMT How IKEA's marketing is changing with the times. Direct Marketing News In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? http://www.dmnews.com/which-iconic-luxury-automobile-brand-has-the-drive-to-finish-first/article/286346/ Mon, 01 Apr 2013 04:00:00 GMT In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? Direct Marketing News To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems. http://www.dmnews.com/back-to-the-future-old-school-technologies-drive-innovation/article/284839/ Tue, 19 Mar 2013 11:00:00 GMT To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems. Direct Marketing News Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps. http://www.dmnews.com/couples-resorts-digital-channels-have-a-romantic-tryst/article/284642/ Mon, 18 Mar 2013 12:30:00 GMT Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps. Direct Marketing News Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium. http://www.dmnews.com/catalogs-are-part-of-a-balanced-marketing-diet/article/283668/ Mon, 11 Mar 2013 11:00:00 GMT Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium. Direct Marketing News 10 ways to keep printed communications relevant to multichannel customers. http://www.dmnews.com/direct-mail-evolved/article/280361/ Fri, 01 Mar 2013 05:00:00 GMT 10 ways to keep printed communications relevant to multichannel customers. Direct Marketing News