http://www.dmnews.com/marketing-mix-modeling/topic/3355/ Articles tagged with Marketing Mix Modeling from Direct Marketing News Direct Marketing News web@haymarketmedia.com no While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling. http://www.dmnews.com/structural-equation-modeling--the-other-sem/article/232303/ Sun, 01 Apr 2012 04:00:00 GMT While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling. Direct Marketing News While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives. http://www.dmnews.com/yes-you-can-effectively-measure-social-marketing/article/203582/ Mon, 23 May 2011 19:33:08 GMT While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives. Direct Marketing News Changes to technology, media and society at large have led the advertising industry into an "adaptive marketing" era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research. http://www.dmnews.com/advertising-entering-adaptive-marketing-era-forrester-report/article/166834/ Mon, 29 Mar 2010 21:20:51 GMT Changes to technology, media and society at large have led the advertising industry into an "adaptive marketing" era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research. Direct Marketing News Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation. http://www.dmnews.com/five-questions-for-damon-ragusa-ceo-of-thinkvine/article/148173/ Fri, 04 Sep 2009 16:30:00 GMT Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation. Direct Marketing News