http://www.dmnews.com/interactive/topic/3312/ Articles tagged with Interactive from Direct Marketing News Direct Marketing News web@haymarketmedia.com no VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that. http://www.dmnews.com/the-volk-in-volkswagen/article/296216/ Tue, 04 Jun 2013 11:00:00 GMT VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that. Direct Marketing News WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight. http://www.dmnews.com/arctic-awareness-effort-for-wwf-russia-bears-fruit/article/295393/ Sat, 01 Jun 2013 04:00:00 GMT WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight. Direct Marketing News Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font. http://www.dmnews.com/qa-scott-pinkney-svp-creative-director-bbdoproximity-toronto/article/295406/ Sat, 01 Jun 2013 04:00:00 GMT Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font. Direct Marketing News Marketers who shift from storytelling to story-giving create a more interactive customer experience. http://www.dmnews.com/customers-want-to-be-part-of-the-brand-story/article/288305/ Wed, 10 Apr 2013 20:39:02 GMT Marketers who shift from storytelling to story-giving create a more interactive customer experience. Direct Marketing News Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360? http://www.dmnews.com/microsofts-xbox-runs-360s-around-sonys-playstation-3/article/281618/ Fri, 01 Mar 2013 05:00:00 GMT Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360? Direct Marketing News "Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes. http://www.dmnews.com/living-on-the-edgy-diesels-upbeat-take-on-the-death-clock/article/281384/ Mon, 25 Feb 2013 12:00:00 GMT "Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes. Direct Marketing News Texting, the written word writ large, is here to stay—at last until the next big shift. http://www.dmnews.com/live-chat-forward-to-the-past/article/278948/ Wed, 06 Feb 2013 12:00:00 GMT Texting, the written word writ large, is here to stay—at last until the next big shift. Direct Marketing News Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. http://www.dmnews.com/uks-strongbow-pops-its-top-with-a-digital-bottle-cap/article/274010/ Tue, 01 Jan 2013 05:00:00 GMT Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. Direct Marketing News Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season. http://www.dmnews.com/getting-tanked-on-ersatz-eggnog/article/273846/ Wed, 26 Dec 2012 12:00:00 GMT Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season. Direct Marketing News The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target. http://www.dmnews.com/convincing-distracted-users-to-stick-around/article/264699/ Mon, 22 Oct 2012 16:38:00 GMT The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target. Direct Marketing News