http://www.dmnews.com/web-site/topic/3306/ Articles tagged with Web Site from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. http://www.dmnews.com/carvel-taps-brandmovers-for-website-redesign-online-campaigns/article/218512/ Thu, 08 Dec 2011 18:01:17 GMT Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8. Direct Marketing News The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners. http://www.dmnews.com/whats-in-a-top-level-domain-name/article/209635/ Mon, 15 Aug 2011 19:51:00 GMT The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN's move to permit new top-level domains. The trade organization's main beef is that the availability of new .names will be an expensive hassle for online property owners. Direct Marketing News Cake decorating company Wilton saw a more than 40% increase in page views from mobile devices in the week after launching its mobile-optimized site in April. While Eric Erwin, EVP of marketing and product development at Wilton, admits that the 80-year-old company was tardy in providing a mobile-optimized site, he's nonetheless happy with the results thus far. http://www.dmnews.com/wiltons-mobile-site-boosts-page-views-40/article/202436/ Mon, 09 May 2011 14:59:19 GMT Cake decorating company Wilton saw a more than 40% increase in page views from mobile devices in the week after launching its mobile-optimized site in April. While Eric Erwin, EVP of marketing and product development at Wilton, admits that the 80-year-old company was tardy in providing a mobile-optimized site, he's nonetheless happy with the results thus far. Direct Marketing News Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages. http://www.dmnews.com/trugreen-launches-integrated-campaign-featuring-direct-mail-sweepstakes/article/197341/ Tue, 01 Mar 2011 20:59:06 GMT Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped website, pop-up stores in malls and TV ads. The company worked with AOR Publicis Dallas on the effort, with the goal of refreshing its reputation and improving the sale of service packages. Direct Marketing News Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers. http://www.dmnews.com/valpak-to-launch-deals-site/article/178891/ Wed, 15 Sep 2010 12:00:00 GMT Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers. Direct Marketing News Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site. http://www.dmnews.com/michaels-stores-enlists-demandware-for-website-e-commerce-relaunch/article/168877/ Wed, 28 Apr 2010 21:39:16 GMT Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site. Direct Marketing News When search and interactive agency iCrossing launched destination Web sites for Vail Resorts' properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada, the goal was to integrate all of Vail's resorts under one umbrella. http://www.dmnews.com/vail-resorts-icrossing-see-20-lift-in-traffic-on-sites-relaunched-for-ski-season/article/163360/ Mon, 08 Feb 2010 20:53:43 GMT When search and interactive agency iCrossing launched destination Web sites for Vail Resorts' properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada, the goal was to integrate all of Vail's resorts under one umbrella. Direct Marketing News FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand." http://www.dmnews.com/fedex-launches-fully-integrated-campaign-featuring-e-mail-direct-mail/article/160829/ Thu, 07 Jan 2010 18:40:17 GMT FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand." Direct Marketing News Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America. http://www.dmnews.com/samsung-uses-mr-samsung-to-increase-consumer-interaction-on-retail-sites/article/156701/ Mon, 02 Nov 2009 05:00:00 GMT Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America. Direct Marketing News The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded. http://www.dmnews.com/celebrity-tweets-could-spell-trouble-for-marketers-ftc-compliance-says-expert/article/156287/ Tue, 27 Oct 2009 16:43:12 GMT The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded. Direct Marketing News