http://www.dmnews.com/iphone/topic/3300/ Articles tagged with iPhone from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year. http://www.dmnews.com/ibm-15-of-online-holiday-shopping-will-be-done-on-mobile-devices/article/216040/ Fri, 04 Nov 2011 17:32:28 GMT Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year. Direct Marketing News While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople. http://www.dmnews.com/steve-jobs-effect-on-marketing/article/215122/ Tue, 01 Nov 2011 04:00:00 GMT While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople. Direct Marketing News Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts. http://www.dmnews.com/the-latest-iphone-has-arrived-and-verizon-wireless-wont-shut-up-about-it/article/214924/ Fri, 21 Oct 2011 14:59:07 GMT Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts. Direct Marketing News Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one. http://www.dmnews.com/thank-you-steve-late-apple-founder-opened-the-digital-door-for-marketing/article/213792/ Thu, 06 Oct 2011 21:06:19 GMT Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one. Direct Marketing News Stop me if you heard this one before. An Apple employee walks into a bar... http://www.dmnews.com/prototype-iphone-5-left-in-bar-may-be-marketing-strategy-not-leak/article/211048/ Thu, 01 Sep 2011 19:25:28 GMT Stop me if you heard this one before. An Apple employee walks into a bar... Direct Marketing News Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team. http://www.dmnews.com/office-depot-debuts-iphone-app-with-cross-channel-shopping-cart/article/197889/ Tue, 08 Mar 2011 18:04:10 GMT Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team. Direct Marketing News For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access. http://www.dmnews.com/my-mothers-birthday-a-lesson-in-direct-marketing/article/194496/ Wed, 19 Jan 2011 14:53:08 GMT For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access. Direct Marketing News A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers. http://www.dmnews.com/retailers-testing-out-e-catalog-versions/article/193140/ Sat, 01 Jan 2011 05:10:00 GMT A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers. Direct Marketing News Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace. http://www.dmnews.com/mobile-sets-agenda/article/193151/ Sat, 01 Jan 2011 05:05:00 GMT Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace. Direct Marketing News Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes that will cause long-lasting damage to the brand. http://www.dmnews.com/lesson-from-the-iphone-4/article/175556/ Mon, 26 Jul 2010 04:00:00 GMT Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes that will cause long-lasting damage to the brand. Direct Marketing News