http://www.dmnews.com/segmentation/topic/3281/ Articles tagged with Segmentation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Gaining share in the personal computing market was just the beginning. Now Lenovo wants to reach a new, premium audience. http://www.dmnews.com/lenovo-aims-for-the-high-income-prosumer/article/291047/ Mon, 29 Apr 2013 18:02:39 GMT Gaining share in the personal computing market was just the beginning. Now Lenovo wants to reach a new, premium audience. Direct Marketing News Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. http://www.dmnews.com/can-marketing-make-three-times-a-charm/article/290792/ Fri, 26 Apr 2013 19:41:51 GMT Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. Direct Marketing News Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable. http://www.dmnews.com/the-complexity-of-systems-and-platforms/article/290681/ Fri, 26 Apr 2013 14:50:05 GMT Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable. Direct Marketing News "Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive. http://www.dmnews.com/earth-day-consumers-less-likely-to-shell-out-green-on-organics/article/289997/ Mon, 22 Apr 2013 21:18:37 GMT "Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive. Direct Marketing News Three key principles for creating highly relevant and cost-effective email marketing efforts. http://www.dmnews.com/can-you-afford-to-be-relevant/article/284066/ Tue, 12 Mar 2013 16:58:14 GMT Three key principles for creating highly relevant and cost-effective email marketing efforts. Direct Marketing News Deliver relevance to customers through segmentation—or watch them defect. http://www.dmnews.com/its-the-marketers-choice/article/282873/ Fri, 08 Mar 2013 12:00:00 GMT Deliver relevance to customers through segmentation—or watch them defect. Direct Marketing News If you're a segmentation purist (and I am), you view segmentation as a strategic tool meant for managing a customer portfolio. http://www.dmnews.com/big-data-doesnt-change-anything-and-changes-everything/article/281592/ Fri, 01 Mar 2013 05:00:00 GMT If you're a segmentation purist (and I am), you view segmentation as a strategic tool meant for managing a customer portfolio. Direct Marketing News Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles. http://www.dmnews.com/big-data-is-emotional-data/article/281589/ Fri, 01 Mar 2013 05:00:00 GMT Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles. Direct Marketing News Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity). http://www.dmnews.com/get-insight-thats-actionable/article/281588/ Fri, 01 Mar 2013 05:00:00 GMT Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity). Direct Marketing News Relevance is the key to driving marketing campaign performance: getting the right message to the right audience at the right time. How do you make that happen? http://www.dmnews.com/data-driven-marketing-keeping-it-relevant/article/281729/ Mon, 25 Feb 2013 15:30:23 GMT Relevance is the key to driving marketing campaign performance: getting the right message to the right audience at the right time. How do you make that happen? Direct Marketing News