http://www.dmnews.com/email-newsletters/topic/3263/ Articles tagged with Email Newsletters from Direct Marketing News Direct Marketing News web@haymarketmedia.com no MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. http://www.dmnews.com/meritdirect-launches-social-sharing-tool-for-email-marketing/article/228085/ Thu, 16 Feb 2012 17:36:23 GMT MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. Direct Marketing News Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. http://www.dmnews.com/google-testing-search-ads-featuring-email-opt-ins/article/221270/ Fri, 30 Dec 2011 19:29:04 GMT Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. Direct Marketing News Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages. http://www.dmnews.com/new-hotmail-inbox-tools-make-it-easier-for-users-to-hide-marketing-newsletters/article/217247/ Thu, 01 Dec 2011 05:00:00 GMT Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages. Direct Marketing News Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them. http://www.dmnews.com/roadify-augments-mobile-app-with-email-newsletter/article/217248/ Thu, 01 Dec 2011 05:00:00 GMT Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them. Direct Marketing News Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. http://www.dmnews.com/vitalsmarts-focuses-on-crm-and-client-acquisition/article/217244/ Thu, 01 Dec 2011 05:00:00 GMT Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings. Direct Marketing News Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age. http://www.dmnews.com/qa-gary-levitt-founder-and-ceo-mad-mimi/article/216301/ Tue, 08 Nov 2011 19:33:10 GMT Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age. Direct Marketing News Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed. http://www.dmnews.com/inbox-group-acquires-indiemark/article/215864/ Wed, 02 Nov 2011 17:32:17 GMT Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were not disclosed. Direct Marketing News Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July. http://www.dmnews.com/wisteria-taps-silverpop-to-be-its-email-service-provider/article/214217/ Wed, 12 Oct 2011 19:09:31 GMT Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July. Direct Marketing News E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products. http://www.dmnews.com/quidsi-unveils-e-commerce-site-for-toy-products/article/212425/ Tue, 20 Sep 2011 16:56:49 GMT E-commerce retailer Quidsi launched YoYo.com on Sept. 20, an e-commerce site with 20,000 toy-related products. Direct Marketing News Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail. http://www.dmnews.com/qa-amy-sullivan-director-of-e-commerce-brahmin-handbags/article/208062/ Mon, 01 Aug 2011 04:00:00 GMT Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail. Direct Marketing News