http://www.dmnews.com/coop/topic/3260/ Articles tagged with Co-Op from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision. http://www.dmnews.com/media-horizons-steers-away-from-co-op-model-with-new-database-launch/article/149353/ Mon, 21 Sep 2009 18:09:26 GMT Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision. Direct Marketing News Cooperative marketing -- advertising and promotional programs in which a manufacturer supports the advertising efforts of a retailer -- has seen extensive success in the offline realm. However, considering the sheer mass of audience data and publisher complexity involved, aggregating and using this data in a meaningful way has been nearly impossible to date. Today, technology has finally caught up to the market need for digital co-op marketing. http://www.dmnews.com/its-time-for-digital-co-op-marketing/article/147157/ Tue, 25 Aug 2009 08:30:00 GMT Cooperative marketing -- advertising and promotional programs in which a manufacturer supports the advertising efforts of a retailer -- has seen extensive success in the offline realm. However, considering the sheer mass of audience data and publisher complexity involved, aggregating and using this data in a meaningful way has been nearly impossible to date. Today, technology has finally caught up to the market need for digital co-op marketing. Direct Marketing News http://www.dmnews.com/direct-marketing-is-key-for-travel-agents/article/150698/ Mon, 20 Apr 2009 20:06:36 GMT Direct Marketing News