http://www.dmnews.com/local-business/topic/3239/ Articles tagged with Local Business from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge. http://www.dmnews.com/determining-the-right-local-marketing-mix-for-a-national-brand/article/257491/ Tue, 04 Sep 2012 21:25:10 GMT As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge. Direct Marketing News Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition. http://www.dmnews.com/google-buys-restaurant-recommendation-firm/article/219233/ Tue, 13 Dec 2011 21:05:54 GMT Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition. Direct Marketing News Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission. http://www.dmnews.com/yelp-files-for-100-million-ipo/article/217045/ Thu, 17 Nov 2011 21:26:37 GMT Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission. Direct Marketing News Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings. http://www.dmnews.com/sears-kmart-launch-digital-local-advertising-program/article/215362/ Wed, 26 Oct 2011 20:05:56 GMT Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings. Direct Marketing News Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations. http://www.dmnews.com/wal-mart-launches-3500-facebook-pages-to-distribute-local-offers/article/214119/ Tue, 11 Oct 2011 18:12:10 GMT Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations. Direct Marketing News Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services. http://www.dmnews.com/google-adds-restaurant-reviews-giant-zagat-to-menu/article/211479/ Thu, 08 Sep 2011 16:12:05 GMT Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services. Direct Marketing News Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February. http://www.dmnews.com/gannett-to-expand-yahoo-partnership-to-all-19-broadcast-markets/article/210959/ Wed, 31 Aug 2011 19:33:02 GMT Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February. Direct Marketing News Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group. http://www.dmnews.com/yellow-pages-association-rebrands-as-local-search-association/article/200801/ Mon, 18 Apr 2011 01:00:00 GMT Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group. Direct Marketing News Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report. http://www.dmnews.com/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/article/198835/ Mon, 21 Mar 2011 20:28:47 GMT Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report. Direct Marketing News Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website. http://www.dmnews.com/google-to-launch-groupon-like-daily-deals-service/article/194725/ Fri, 21 Jan 2011 17:24:04 GMT Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website. Direct Marketing News