http://www.dmnews.com/survey/topic/3236/ Articles tagged with Survey from Direct Marketing News Direct Marketing News web@haymarketmedia.com no "Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive. http://www.dmnews.com/earth-day-consumers-less-likely-to-shell-out-green-on-organics/article/289997/ Mon, 22 Apr 2013 21:18:37 GMT "Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive. Direct Marketing News Students turn to college websites for university information, but zero in on social media for social life insight http://www.dmnews.com/social-media-named-valedictorian-in-determining-college-social-scene/article/261118/ Thu, 27 Sep 2012 19:50:25 GMT Students turn to college websites for university information, but zero in on social media for social life insight Direct Marketing News B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." http://www.dmnews.com/infographic-seo-top-priority-for-b2b-and-b2c-marketers/article/257030/ Fri, 31 Aug 2012 16:41:45 GMT B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." Direct Marketing News Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel. http://www.dmnews.com/find-the-right-braor-bust/article/255587/ Wed, 22 Aug 2012 14:04:43 GMT Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel. Direct Marketing News More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do. http://www.dmnews.com/infographic-swot-analysis-for-mobile-roi/article/254858/ Fri, 17 Aug 2012 13:00:00 GMT More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do. Direct Marketing News According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. http://www.dmnews.com/silverpop-study-finds-success-in-personalized-behavior-based-email-content/article/251451/ Mon, 23 Jul 2012 21:25:26 GMT According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates. Direct Marketing News Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers. http://www.dmnews.com/valassis-print-key-for-grocery-retailers-but-social-and-digital-expected-to-surge/article/249513/ Mon, 09 Jul 2012 20:17:33 GMT Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers. Direct Marketing News As mobile usage continues to grow, it is becoming critical for marketers to understand mobile customers' experiences, intentions and desires. http://www.dmnews.com/on-the-move-surveying-your-mobile-user/article/247531/ Sun, 01 Jul 2012 04:00:00 GMT As mobile usage continues to grow, it is becoming critical for marketers to understand mobile customers' experiences, intentions and desires. Direct Marketing News While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets. http://www.dmnews.com/ibm-survey-finds-increasing-problems-with-data-silos/article/246456/ Tue, 19 Jun 2012 21:30:00 GMT While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets. Direct Marketing News An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act. http://www.dmnews.com/poll-video-drives-brand-engagement/article/235415/ Thu, 05 Apr 2012 22:03:23 GMT An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act. Direct Marketing News